Skip to main content
usedby
Search tools, companies

How Thumbtack uses Hightouch

As published on hightouch.com. Captured by usedby on Oct 7, 2026.

What happened

Thumbtack's lifecycle marketing team uses Hightouch Lifecycle Studio on top of its BigQuery data to size and validate audiences, generate cross-channel email and push content against brand guidelines, and build many personalized campaign variants without relying on multiple other teams.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Thumbtack, not ours.

  • 20+“ON-BRAND, PERSONALIZED VARIANTS INCREASED FROM 1–2 TO 20+.”

A campaign that once took roughly 40 hours of cross-functional effort now takes around 10. Time to launch has compressed from a 4–6 week window to days in most cases.

From the page. hightouch.com, captured Oct 7, 2026

I've been in lifecycle marketing for a really long time, where you are so heavily reliant on your data science, creative, and copy partners. And while everyone wants to do good work, there's only so many resources and so much capacity. Now, our destinies are in our own hands.

Josh Mack, Director of Performance Marketing at Thumbtack, Thumbtack. Source, captured Oct 7, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 7, 2026.

  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Thumbtack.
  • Thumbtack uses HightouchCheckedConfirmed line. Latest check across sources: Oct 7, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

20%“they achieved a 20% lift in new-user activation through optimized email onboarding workflows”Anaconda uses Hightouch. Another customer of Hightouch33%“a 33% increase in click-through rates for all brand advertisements”Bol.com uses Hightouch. Another customer of Hightouch16%“16% increase in user activation rate”Calendly uses Hightouch. Another customer of Hightouch