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How Virgin Atlantic uses Movable Ink

922%

“revenue from Black Friday Upper Class bookings skyrocketing by as much as 922%”

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

Virgin Atlantic's marketing team uses Movable Ink to build personalized, data-driven emails at scale, using loyalty, browsing and booking data along with live pricing, countdown timers and dynamic imagery. Campaigns include Black Friday promotions, peak-season destination emails and Flying Club loyalty emails.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Virgin Atlantic, not ours.

  • 285%“285% lift in bookings”
  • 241%“241% lift in revenue”
  • 21%“21% lift in bookings”
  • 10%“10% lift in revenue”

This led to a significant increase in bookings compared to the previous year, with revenue from Black Friday Upper Class bookings skyrocketing by as much as 922%, setting a new benchmark for Virgin Atlantic’s marketing program.

From the page. movableink.com, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 922%CheckedPrinted word for word on the page, near the name of Virgin Atlantic.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Virgin Atlantic.
  • Virgin Atlantic uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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