The use case: how Virgin Atlantic deploys Movable Ink
Virgin Atlantic uses Movable Ink to personalise its customer email experience and to automate work so that developer resources are freed up.
More reported results
Figures published in Movable Ink’s case study. They are not independently measured by usedby.
420%
420% increase in engagement
70%
70% lift in conversions
Other AI tools used by Virgin Atlantic
Other public relationships recorded on usedby.
Explore Virgin Atlantic’s AI stack
Movable Ink users in Airlines & Aviation Services
Companies in the same sector, with public evidence.
Frontier AirlinesConfirmed
Hawaiian AirlinesConfirmed
JetBlueConfirmed
Southwest AirlinesConfirmed
United AirlinesConfirmedGo straight to the source
Based on Movable Ink’s published case study. We check the public evidence; the results are reported by the vendor.
movableink.com- Last checked
- Oct 8, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 355%Checked
The figure is on the page; its label is our wording.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Virgin Atlantic.
- Virgin Atlantic uses Movable InkChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
With state-of-the-art personalisation, Virgin Atlantic brought its customer experience to new heights, all while freeing up developer resources through the power of automation.