Amplitude vs Hightouch: who uses which
Customers, public proof and the companies that use both.
On usedby, 43 companies use Amplitude and 60 use Hightouch. 1 company uses both, including WHOOP. Amplitude leads among the DevTools & Infrastructure companies on usedby that use either tool, Hightouch among the Fintech & Payments companies.Latest check Nov 12, 2026: 103 of 103 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.
Who uses Amplitude, Hightouch, or both
Every company with a public proof for at least one of the two tools.
42
listed for Amplitude only
1
company uses both
59
listed for Hightouch only
On usedby, 42 companies are listed for Amplitude only, 59 are listed for Hightouch only and 1 uses both, out of the 102 companies listed for at least one. An absent listing does not prove non-use.
Where it lands
Recently publicly listed customers
Who uses both
Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.
| Company | First public proof, Hightouch |
|---|---|
 WHOOP | On or before Jul 2024 |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Amplitude, Hightouch or both: a share of the companies on usedby, not of the market.
Listed for Amplitude onlyBothListed for Hightouch only
More common with Amplitude
- DevTools & Infrastructure6 of the 11 DevTools & Infrastructure companies on usedby that use either tool use Amplitude.
- Artificial Intelligence6 of the 8 Artificial Intelligence companies on usedby that use either tool use Amplitude.
More common with Hightouch
- Fintech & Payments7 of the 9 Fintech & Payments companies on usedby that use either tool use Hightouch.
- Fashion & Apparel5 of the 5 Fashion & Apparel companies on usedby that use either tool use Hightouch.
- HealthTech & Digital Health4 of the 5 HealthTech & Digital Health companies on usedby that use either tool use Hightouch, 1 of them alongside Amplitude.
Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Vendor facts checked: Amplitude, 6 of 6; Hightouch, 3 of 6. Missing facts remain unverified, not absent features.
AmplitudeHightouchWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Amplitude
expanded rapidly to reach 690,000 retailers in the same market
Coca-Cola FEMSA
Vendor case study, amplitude.com, captured Nov 12, 2026
These data-backed decisions resulted in an 80% increase in activations
Salt Bank
Vendor case study, amplitude.com, captured Nov 12, 2026
Hightouch
Estimated ROI from Match Booster 10–15×
Asana
Vendor case study, hightouch.com, captured Nov 11, 2026
How Salomon cut audience build time by 14x
Salomon
Vendor case study, hightouch.com, captured Nov 11, 2026
Evidence for your decision: Hightouch
Source observations. Check the required plan and conditions before choosing.
Documented tasks
RampEnrich and prioritize sales prospects
Ramp also uses Hightouch to enrich HubSpot and Outreach with relevant customer metadata, key events, product usage data, and other sales-related information.
ZeplinEnrich and prioritize sales prospects
Then, they used Hightouch to sync that model into Salesforce every hour and automatically create Leads that reach a certain threshold.
Choice criteria
Free trial or free plan: YesSourced observation
Plan: Unknown
For teams with limited use cases who want to get started with the free tier Reverse ETL Platform.
Usage limit: Up to 2 active syncsRecheck required
Plan: Basic Reverse ETL
Conditions: Product scope needs verification
Product: Hightouch Reverse ETL
Setup and limits: Basic Reverse ETL free tier only; no API quota or unlimited sync executions inferred.; Documented only; not_tested. No authenticated operation executed.
Basic Reverse ETL For teams with limited use cases who want to get started with the free tier Reverse ETL Platform. Get started Included Up to 2 active syncs Unlimited destination count Unlimited user seats
Questions about Amplitude and Hightouch
Which is used more, Amplitude or Hightouch?
Hightouch has more customers on usedby: 60 against 43 for Amplitude. Amplitude leads among the DevTools & Infrastructure companies on usedby that use either tool, Hightouch among the Fintech & Payments companies.
Do companies use both Amplitude and Hightouch?
Yes. 1 company uses both on usedby, including WHOOP.
Who uses Amplitude?
43 companies on usedby, each with the public page that shows it. See who uses Amplitude.
Who uses Hightouch?
60 companies on usedby, each with the public page that shows it. See who uses Hightouch.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of four proof levels: confirmed, declared by the company itself, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.