Appier vs Movable Ink: who uses which
Customers, public proof and the companies that use both.
On usedby, 28 companies use Appier and 65 use Movable Ink. No company is listed with both yet.Latest check Oct 8, 2026: 93 of 93 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Appier, Movable Ink, or both
Every company with a public proof for at least one of the two tools.
28
use only Appier
0
companies use both
65
use only Movable Ink
28 companies use only Appier, 65 use only Movable Ink and 0 use both, out of the 93 companies on usedby that use at least one of them.
Where it lands
Newest customers
No new customer since tracking started on October 8, 2026.
Where it lands
Newest customers
We have not started tracking changes for Movable Ink yet.
Who uses both
Companies with a confirmed or observed line on both tools.
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Appier
Movable InkWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Appier
No reviewed story for Appier yet.
Movable Ink
One personalized block lifted revenue by 10% on average.
Huel
Vendor case study, movableink.com, captured Oct 8, 2026
25x increase in revenue per send
Ballard Designs
Vendor case study, movableink.com, captured Oct 8, 2026
Questions about Appier and Movable Ink
Which is used more, Appier or Movable Ink?
Movable Ink has more customers on usedby: 65 against 28 for Appier.
Do companies use both Appier and Movable Ink?
usedby has not found a company with a confirmed or observed line on both Appier and Movable Ink yet.
Who uses Appier?
28 companies on usedby, each with the public page that shows it. See who uses Appier.
Who uses Movable Ink?
65 companies on usedby, each with the public page that shows it. See who uses Movable Ink.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.