Hightouch vs Mixpanel: who uses which
Customers, public proof and the companies that use both.
On usedby, 54 companies use Hightouch and 34 use Mixpanel. 1 company uses both, including Docusign. Hightouch leads among the Fintech & Payments companies on usedby that use either tool.Latest check Oct 14, 2026: 88 of 88 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.
Who uses Hightouch, Mixpanel, or both
Every company with a public proof for at least one of the two tools.
53
use only Hightouch
1
company uses both
33
use only Mixpanel
53 companies use only Hightouch, 33 use only Mixpanel and 1 uses both, out of the 87 companies on usedby that use at least one of them.
Who uses both
Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.
| Company | First public proof, Hightouch | First public proof, Mixpanel | Earlier public proof |
|---|---|---|---|
 Docusign | On or before Feb 2025 | On or before Oct 2024 | Mixpanel |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Hightouch, Mixpanel or both: a share of the companies on usedby, not of the market.
Hightouch onlyBothMixpanel only
More common with Hightouch
- Fintech & Payments6 of the 8 Fintech & Payments companies on usedby that use either tool use Hightouch.
- DevTools & Infrastructure6 of the 7 DevTools & Infrastructure companies on usedby that use either tool use Hightouch.
- Marketplace5 of the 6 Marketplace companies on usedby that use either tool use Hightouch.
Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Hightouch
MixpanelWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Hightouch
capture $80,000 in annual lost revenue from these two alerts
Wellthy
Vendor case study, hightouch.com, captured Oct 8, 2026
a reduction in customer acquisition cost (CAC) by 30%
Chalhoub Group
Vendor case study, hightouch.com, captured Oct 8, 2026
Mixpanel
Increased conversion by 7.8% through A/B experimentation results
Olo
Vendor case study, mixpanel.com, captured Oct 6, 2026
DocuSign increased free account creation by 15%
Docusign
Vendor case study, mixpanel.com, captured Oct 6, 2026
Questions about Hightouch and Mixpanel
Which is used more, Hightouch or Mixpanel?
Hightouch has more customers on usedby: 54 against 34 for Mixpanel.
Do companies use both Hightouch and Mixpanel?
Yes. 1 company uses both on usedby, including Docusign.
Who uses Hightouch?
54 companies on usedby, each with the public page that shows it. See who uses Hightouch.
Who uses Mixpanel?
34 companies on usedby, each with the public page that shows it. See who uses Mixpanel.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.