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Intercom vs Observe Ai: who uses which

Customers, public proof and the companies that use both.

On usedby, 114 companies use Intercom and 24 use Observe Ai. 1 company uses both, including Doordash. Intercom leads among the Artificial Intelligence companies on usedby that use either tool.Latest check Oct 8, 2026: 137 of 138 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Intercom, Observe Ai, or both

Every company with a public proof for at least one of the two tools.

113

use only Intercom

1

company uses both

23

use only Observe Ai

113 companies use only Intercom, 23 use only Observe Ai and 1 uses both, out of the 137 companies on usedby that use at least one of them.

114customers
79 confirmed 33 observed 2 signals

Where it lands

Artificial Intelligence5
Sales Tech & CRM5
Data & Analytics3

Newest customers

Hatz AIOct 1 – 5
TeachableSep 2 – Oct 1
DebbieJul 25 – Sep 2
HomeworksJul 25 – Sep 2

Observe Ai

Open Observe Ai
24customers
23 confirmed 1 observed

Where it lands

Fintech & Payments3
HealthTech & Digital Health2
Insurance & InsurTech2

Newest customers

We have not started tracking changes for Observe Ai yet.

Who uses both

Companies with a confirmed or observed line on both tools.

Companies that use both Intercom and Observe Ai
CompanyFirst public proof, Intercom
DoordashOn or before Apr 2026

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Intercom, Observe Ai or both: a share of the companies on usedby, not of the market.

IndustryIntercom onlyBothObserve Ai only
Fintech & Payments6 companies on usedby
50%0%50%
Artificial Intelligence5 companies on usedby
100%0%0%

Intercom onlyBothObserve Ai only

More common with Intercom

  • Artificial Intelligence5 of the 5 Artificial Intelligence companies on usedby that use either tool use Intercom.

Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

IntercomObserve Ai
Customersusedby, latest check Oct 8, 2026Intercom: 114 (79 confirmed, 33 observed, 2 job-post signals)Observe Ai: 24 (23 confirmed, 1 observed)
Top industryusedby, latest check Oct 8, 2026Intercom: No clear leadObserve Ai: Fintech & Payments (3)
CategoryusedbyIntercom: Customer Service AutomationObserve Ai: Customer Service Automation
Free trialIntercom: Free trial or free plan available.intercom.com, checked Oct 6, 2026Not checked yet
SecurityIntercom: SOC 2 Type II, HIPAA, ISO 27001, ISO 27018, ISO 27701, ISO 42001intercom.com, checked Oct 6, 2026Not checked yet
Data residencyIntercom: US, EU, AUintercom.com, checked Oct 6, 2026Observe Ai: US, CA, EU, AUobserve.ai, checked Oct 7, 2026
IntegrationsIntercom: Salesforce, HubSpot, Jira, Linear, Asana, Shopify, Stripeintercom.com, checked Oct 6, 2026Observe Ai: Salesforce, ServiceNow, Shopify, Slack from Salesforce, Snowflake, Tableau from Salesforce, Talkdesk, Genesys, Five9, Zendesk, Zoom, Amazon Connectobserve.ai, checked Oct 7, 2026
WebsiteIntercom: intercom.comObserve Ai: observe.ai

What customers report

Results as the vendor or the customer published them, with the source and the date.

Intercom

streamline the customer experience across our 20 brands

Miss Group

Vendor case study, intercom.com, captured Oct 8, 2026

Read the story

reduced their cost per support interaction by 80% – from $51 to $10 – in just two years

AgriWebb

Vendor case study, intercom.com, captured Oct 8, 2026

Read the story

Observe Ai

With 100% QA coverage—up from just 2%

Personify Health

Vendor case study, observe.ai, captured Oct 5, 2026

Read the story

Elevated focus of 90+ advisors toward high-value, learner-centered conversations

Boundless Learning

Vendor case study, observe.ai, captured Oct 5, 2026

Read the story

Questions about Intercom and Observe Ai

Which is used more, Intercom or Observe Ai?

Intercom has more customers on usedby: 114 against 24 for Observe Ai.

Do companies use both Intercom and Observe Ai?

Yes. 1 company uses both on usedby, including Doordash.

Who uses Intercom?

114 companies on usedby, each with the public page that shows it. See who uses Intercom.

Who uses Observe Ai?

24 companies on usedby, each with the public page that shows it. See who uses Observe Ai.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.