On usedby, 36 companies use Sana and 28 use Textio. 2 companies use both, including Spotify and Strava. Sana leads among the Fintech & Payments companies on usedby that use either tool.Latest check Oct 8, 2026: 63 of 64 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Sana, Textio, or both
Every company with a public proof for at least one of the two tools.
34
use only Sana
2
companies use both
26
use only Textio
34 companies use only Sana, 26 use only Textio and 2 use both, out of the 62 companies on usedby that use at least one of them.
Where it lands
Newest customers
No new customer since tracking started on October 2, 2026.
Where it lands
Newest customers
No new customer since tracking started on October 8, 2026.
Who uses both
Companies with a confirmed or observed line on both tools.
| Company |
|---|
 Spotify |
 Strava |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Sana, Textio or both: a share of the companies on usedby, not of the market.
Sana onlyBothTextio only
More common with Sana
- Fintech & Payments4 of the 5 Fintech & Payments companies on usedby that use either tool use Sana.
- Manufacturing4 of the 5 Manufacturing companies on usedby that use either tool use Sana.
Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Sana
TextioWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Sana
No reviewed story for Sana yet.
Textio
Questions about Sana and Textio
Which is used more, Sana or Textio?
Sana has more customers on usedby: 36 against 28 for Textio.
Do companies use both Sana and Textio?
Yes. 2 companies use both on usedby, including Spotify and Strava.
Who uses Sana?
36 companies on usedby, each with the public page that shows it. See who uses Sana.
Who uses Textio?
28 companies on usedby, each with the public page that shows it. See who uses Textio.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.