Best Google Analytics alternatives
Web and app analytics with machine-learning insights and predictive capabilities.
Last updated November 13, 2026
Top Google Analytics alternatives on usedby: Snowflake, Hex, and Monte Carlo. Google Analytics has 4 public customers on usedby. 19 other tools of the same or a competing category, from other vendors, have public customers.Latest check Nov 13, 2026: 809 of 810 public lines checked. Every public proof counts as a customer, from case studies to job posts. The proof level stays visible: confirmed (a case study, a press release), observed (the vendor’s customer page), signal (a job post, the weakest proof).
Ranked by public customers
Tools of the same or a competing category, from another vendor. Open a row for its customers, sources and facts; shared customers never set the order.
1
SnowflakeCloud data platform for analytics and AI92customers92 customers: 3 confirmed, 27 observed, 46 job-post signals.
Customers include Figma, Notion, and Harvey.
No company is listed on both Snowflake and Google Analytics yet.
Free trial or free plan available. Source
Source: snowflake.com, latest capture Nov 9, 2026.
2
HexAI data workspace with agentic notebooks, self-serve analytics and data apps built from prompts.91customers91 customers: 38 confirmed, 50 observed.
Customers include Reddit, Calendly, and Figma.
No company is listed on both Hex and Google Analytics yet.
Pricing: free plan and paid tiers. Source Free trial or free plan available. Source
Source: hex.tech, latest capture Nov 13, 2026.
Context Studio tells us exactly where to look before a bad answer persists. It's turned context maintenance from guesswork into a systematic process.
Connor Macdonald, Senior Data Scientist, Chime. Source 3
Monte CarloData and AI observability platform that monitors pipelines and AI agents to catch quality issues in production.69customers69 customers: 0 confirmed, 69 observed.
Customers include Disney, Mercedes Benz, and Toyota.
No company is listed on both Monte Carlo and Google Analytics yet.
Source: montecarlo.ai, latest capture Nov 9, 2026.
Data trust is a human emotion, which isn’t always entirely rational. But, if you can give the analysts access to Monte Carlo where they can see the health of all the data objects they are using, you can sell them on the data’s quality.
Brian Pederson, JetBlue. Source 4
ThoughtSpotAgentic analytics platform that answers business questions in natural language from governed data63customers63 customers: 33 confirmed, 27 observed, 1 job-post signal.
Customers include HP, Roche, and Publicis Groupe.
No company is listed on both ThoughtSpot and Google Analytics yet.
Free trial or free plan available. Source
Source: thoughtspot.com, latest capture Nov 11, 2026.
It was a real pain point. We were stuck in a loop of constantly updating reports.
Sibel Atasoy Wuersch, Data Lead, Frontify. Source 5
HightouchCustomer data and AI platform for marketers: composable CDP, reverse ETL and AI decisioning on the warehouse.60customers60 customers: 35 confirmed, 18 observed, 5 job-post signals.
Customers include Asana, Calendly, and Docusign.
No company is listed on both Hightouch and Google Analytics yet.
Free trial or free plan available. Source
Source: hightouch.com, latest capture Nov 11, 2026.
Within the first six weeks of using AI Decisioning, I feel like we’ve gathered more insights than we had in the prior 12 months. The richness of the data we’ve gotten from it has been phenomenal.
Aoife O’Driscoll, Lifecycle Marketing Lead at WHOOP, WHOOP. Source 6
DatabricksUnified analytics platform for data and AI57customers57 customers: 11 confirmed, 17 observed, 22 job-post signals.
Customers include Mastercard, OpenAI, and Adidas.
1 company is listed on both Databricks and Google Analytics.
Pricing: usage-based. Source Free trial or free plan available. Source
Source: databricks.com, latest capture Nov 11, 2026.
We truly use Databricks as the foundation for everything we do
Dennis Tally, Leads the firm's delivery of a modern data platform as part of its Chief Digital Office, KPMG. Source 7
Sigma56customers56 customers: 14 confirmed, 41 observed.
Customers include Blackstone, Doordash, and Workday.
No company is listed on both Sigma and Google Analytics yet.
Latest capture across its sources: Nov 13, 2026.
We can do it all ourselves in seconds. It's saved us hours of manual work per campaign.
Clarice Robenalt, Senior Analytics Engineer, Vanta. Source 8
MixpanelProduct analytics for data-driven teams45customers45 customers: 4 confirmed, 33 observed, 1 job-post signal.
Customers include Docusign, AB Tasty, and Olo.
1 company is listed on both Mixpanel and Google Analytics.
Pricing: free plan and paid tiers. Source Free trial or free plan available. Source
Source: mixpanel.com, latest capture Nov 11, 2026.
The detailed insights that we are gathering from across hundreds of games allow us to understand, deliver, and improve the server transaction analysis for our customers.
Dr Leon Sucharov, Chief Technical Innovation Officer, Playtech, Playtech. Source 9
Amplitude43customers43 customers: 3 confirmed, 37 observed.
Customers include Coca-Cola FEMSA, Jersey Mike's, and Salt Bank.
No company is listed on both Amplitude and Google Analytics yet.
Pricing: free plan and paid tiers. Source Free trial or free plan available. Source
Latest capture across its sources: Nov 12, 2026.
Our main KPI was acquisition, so it was important to fix the onboarding funnel. Amplitude data helped us identify the drop-off point so we could focus our experimentation around that.
Carmen Tale, Growth Strategy Analyst, Salt Bank. Source 10
Pendo42customers42 customers: 10 confirmed, 30 observed.
Customers include ADP, United Airlines, and Sage.
No company is listed on both Pendo and Google Analytics yet.
Free trial or free plan available. Source
Latest capture across its sources: Nov 12, 2026.
With Session Replay, the support agent can get all the context they need without having to ask another question.
Lauren Lathrop, Senior Manager of Customer Support, Avero. Source
More Data platforms & analytics tools on usedby
Same or competing category, from another vendor, after the ranking above: fewer public customers.
By leveraging CoWork and CoCo together, we've opened up access to insights at all levels — from the front lines all the way up to the executive suite.Google Analytics and its top alternatives, side by side
Public customers at every proof level, and what each vendor states on its own pages. “Not checked yet” means usedby has no verified value; the vendor may publish it.
| Tool | Customers | Pricing | Free trial | Security |
|---|---|---|---|---|
| Google Analytics | 4 | Not checked yet | Not checked yet | Not checked yet |
| Snowflake | 92 | Not checked yet | Yes Source | ISO 27001, ISO 42001, SOC 2 Type II and 1 more Source |
| Hex | 91 | free plan and paid tiers Source | Yes Source | SOC 2 Type II Source |
| Monte Carlo | 69 | Not checked yet | Not checked yet | SOC 2 Type II, ISO 27001, ISO 27017 and 1 more Source |
| ThoughtSpot | 63 | Not checked yet | Yes Source | SOC 2 (type not stated), ISO 27001 Source |
| Hightouch | 60 | Not checked yet | Yes Source | SOC 2 Type II, ISO 27001 Source |
Best Google Analytics alternative by industry
In the industries where Google Analytics has the most customers, the alternative with the most customers of its own there (at least three).
- Artificial Intelligence
PostHog11 customersGoogle Analytics: 2 - Restaurants & Food Services
Fullstory4 customersGoogle Analytics: 1
Questions about Google Analytics alternatives
What are the best Google Analytics alternatives?
Ranked by their public customers on usedby: Snowflake (92 customers), Hex (91 customers), and Monte Carlo (69 customers). See who uses Snowflake.
Which Google Analytics alternatives offer a free trial?
Snowflake, Hex, and ThoughtSpot offer a free trial or a free plan, according to their own pricing pages.
What is the best Google Analytics alternative for Artificial Intelligence companies?
PostHog, with 11 customers in Artificial Intelligence on usedby. Google Analytics has 2 there. Artificial Intelligence companies on usedby.
What is the best Google Analytics alternative for Restaurants & Food Services companies?
Fullstory, with 4 customers in Restaurants & Food Services on usedby. Google Analytics has 1 there. Restaurants & Food Services companies on usedby.
Do Google Analytics customers use other tools too?
1 of the 4 Google Analytics customers on usedby also uses another tool on this list. Databricks shares the most: 1.
How does usedby rank Google Analytics alternatives?
Only tools of the same or a competing category, from another vendor, count. They are ranked by their public customers at every proof level, job posts included; a tie goes to the stronger proofs (more confirmed, then more observed). Each tool shows its mix: confirmed (a case study, a press release), observed (the vendor’s customer page), signal (a job post, the weakest proof). Shared customers are shown for information and never set the order. Tools of other categories that the same companies use are listed apart, as tools used with Google Analytics. usedby does not publish departures, so no company is shown switching from Google Analytics to another tool.