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How Hawaiian Airlines uses Movable Ink

75%

“Results: 187% lift in conversions, 75% lift in revenue”

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

Hawaiian Airlines' marketing team uses Movable Ink to automate and personalize its email campaigns, including crisis messaging, dynamic maps, live pricing in fare emails, and retargeting of abandoned bookings. This reduced its reliance on an external agency and let it adapt communications quickly.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Hawaiian Airlines, not ours.

  • 6%“Results: 6% lift in revenue”
  • 9%“Results: 9% lift in click-through rate”

With Movable Ink, they embedded a dynamic banner at the bottom of the sends, displaying the latest deals on flights to Hawaii in real-time.

From the page. movableink.com, captured Oct 8, 2026

Implementing a personalized retargeting program using real-time available pricing has allowed us to effectively generate incremental revenue and boost email engagement.

Jena Zarro, Director of Consumer and Content Marketing, Hawaiian Airlines. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 75%CheckedPrinted word for word on the page, near the name of Hawaiian Airlines.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Hawaiian Airlines.
  • Hawaiian Airlines uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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