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How Imprint uses Sierra

As published on sierra.ai, May 2026. Captured by usedby on Oct 7, 2026.

What happened

Imprint uses Sierra to run an AI customer support agent across its co-branded credit card programs. The agent handles tasks like checking balances, making payments and issuing replacement cards, and applies brand-specific tone and vocabulary through Agent Studio overrides.

Summary written by usedby from the source page, in English. The figures are those of Sierra and Imprint, not ours.

Imprint needed an agent that could do real things, like processing payments, checking balances, and issuing replacement cards, while reflecting the specific voice, tone, and customer needs of each individual brand partner.

From the page. sierra.ai, captured Oct 7, 2026

Neither our cardholders nor our partners care about our cost structure,

Will Larson, CTO, Imprint. Source, captured Oct 7, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 7, 2026.

  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Imprint.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Imprint uses SierraCheckedConfirmed line. Latest check across sources: Oct 7, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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