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How Microsoft uses Listen

ConfirmedVendor case study · Checked Oct 24, 2026
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The use case: how Microsoft deploys Listen

Microsoft's customer research team uses Listen Labs to run qualitative interviews with customers at scale, in multiple languages and formats (video, text, voice). It also used the platform to collect global customer video stories for the company's anniversary.

In the customer’s words

It takes 4 to 6 weeks to get to insights
Romani Patel, Senior Research Manager, Microsoft — Source
By the time we get to them, either the decision has been made or we lose out on the opportunity to actually influence it.
Romani Patel, Senior Research Manager, Microsoft — Source
If I want to do 100 interviews with customers, I’m able to do it at scale
Romani Patel, Senior Research Manager, Microsoft — Source
I can reach out to hundreds of users at one third of the cost.
Romani Patel, Senior Research Manager, Microsoft — Source
I am not only able to scale the why, but also enable inclusivity
Romani Patel, Senior Research Manager, Microsoft — Source
Our customers are able to answer in a mode of their choice — whether it’s through a video, whether it’s through text, whether it’s through voice — in a language of their choice. And at a time that works for them, unlike the traditional qualitative research where people are boxed in a certain time and the date.
Romani Patel, Senior Research Manager, Microsoft — Source
We wanted users to share how Copilot is empowering them to bring their best self forward
Romani Patel, Senior Research Manager, Microsoft — Source
and we were able to collect those user video stories within a day.
Romani Patel, Senior Research Manager, Microsoft — Source
Our leadership team was very thrilled at both the speed and the scale that Listen enabled
Romani Patel, Senior Research Manager, Microsoft — Source
I feel like Listen lets me focus more of my time on strategic work, talking to the customers. The bonus is it brings a little bit of the fun and joy back to my work.
Romani Patel, Senior Research Manager, Microsoft — Source
It takes 4 to 6 weeks to get to insights,” Romani said. “By the time we get to them, either the decision has been made or we lose out on the opportunity to actually influence it.
Romani Patel, Senior Research Manager, Microsoft — Source
Research can be a lot of manual work.” she said, “I feel like Listen lets me focus more of my time on strategic work, talking to the customers. The bonus is it brings a little bit of the fun and joy back to my work.
Romani Patel, Senior Research Manager, Microsoft — Source
I enjoy uncovering what motivates people, why they make certain decisions
Romani Patel, Senior Research Manager, Microsoft — Source
and how the products or the experiences make users feel.
Romani Patel, Senior Research Manager, Microsoft — Source
Think about it as 100 studies for the price, at least in terms of time, of five or six. Our researchers' time is one of the scarcest commodities.
Jane Justice Leibrock, Head of User Experience Research, Microsoft — Source, captured Oct 2, 2026

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Other companies using Listen

Customers across industries, with public evidence.

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See all Listen customers

More stories

Go straight to the source

Based on Listen’s published case study. We check the public evidence; the results are reported by the vendor.

listenlabs.ai
Last checked
Oct 24, 2026
listenlabs.aiCaptured Listen case study about MicrosoftOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The figure: one thirdChecked

    Printed word for word on the page, near the name of Microsoft.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Microsoft.

  • Microsoft uses ListenChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

I can reach out to hundreds of users at one third of the cost.
From the page. listenlabs.ai