The use case: how OBI deploys Parloa
OBI uses Parloa's voice AI agents on its service phone lines to answer general customer inquiries such as opening hours, promotions and services, and to route complex questions to human experts. In a pilot in Poland and Hungary, the agents checked product availability against inventory and reserved items for in-store pickup.
More reported results
Figures published in Parloa’s case study. They are not independently measured by usedby.
helping increase OBI’s shopping-by-phone volume by 30%
“Marek” handled more than 100,000 inquiries
45,000 monthly inquiries handled by AI agents
89% customer satisfaction (CSAT)
In the customer’s words
OBI is committed to the belief that anything is possible, and that there’s a fast and tailored solution for every customer request. Bringing AI agents into our customer service opens up new ways to handle the many customer inquiries we receive. The AI agents are always available without long wait times. At the same time, customers can still be transferred to humans as they wish.Parloa combines powerful AI technology with deep expertise in enterprise implementation. That combination empowers us to achieve measurable impact that helps us reach our business goals while staying ready for what's next.Parloa users in Retail
Companies in the same sector, with public evidence.
See all Parloa customers
Go straight to the source
Based on Parloa’s published case study. We check the public evidence; the results are reported by the vendor.
parloa.com- Source published
- Aug 3, 2026
- Last checked
- Nov 14, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 1,500 callsChecked
Printed word for word on the page, near the name of OBI.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of OBI.
- The publication dateChecked
Read from the page’s own metadata, never guessed.
- OBI uses ParloaChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
Operating just in Germany, “Paul” handles an average of 1,500 calls a day.