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How Purple uses Level AI

ConfirmedVendor case study · Checked Oct 8, 2026
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The use case: how Purple deploys Level AI

Purple uses Level AI Conversation Intelligence to analyze customer calls and chats, replacing manual spreadsheet review. It applies the tool to automated QA scoring, voice-of-customer analysis tied to product SKUs, and agent feedback.

In the customer’s words

In the past... we had to download all of the results and go through call by call... But in Level, I'm doing something similar now and can do it in a couple of hours. As long as my structure is set up correctly and my tags are all great, I can do it in just a few hours. I have fewer resources than I had in the past, and I can still deliver the insights with the Level AI that I could before.
Angie McDonald, Director of Analytics and Workforce Planning, Purple — Source

Other companies using Level AI

Customers across industries, with public evidence.

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More stories

Go straight to the source

Based on Level AI’s published case study. We check the public evidence; the results are reported by the vendor.

thelevel.ai
Last checked
Oct 8, 2026
thelevel.aiCaptured Level AI case study about PurpleOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The figure: 100%Checked

    The figure is on the page; its label is our wording.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Purple.

  • Purple uses Level AIChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

100% QA coverage: Purple scaled from partial checks to 100% QA coverage across all voice channel conversations over 2 minutes.
From the page. thelevel.ai