The use case: how Smartsheet deploys ZoomInfo
Smartsheet uses ZoomInfo as its source of account and contact data for audience segmentation, intent-based in-market segments and account prioritization. It also uses FormComplete to enrich form submissions and ZoomInfo Marketing for advertising audience matching, with integrations into Salesforce and Marketo.
More reported results
Figures published in ZoomInfo’s case study. They are not independently measured by usedby.
We achieved a 40%+ increase in form fills on every multi-field form where we added FormComplete
Our highest-volume demo form resulted in an 84% increase in MQLs sent to sales
a 26% increase in opportunity rate
Smartsheet also achieved a 3X increase in the average audience match rate using ZoomInfo Marketing for advertising campaigns
In the customer’s words
ZoomInfo is our one source of truth for account data, and even more so for contact data. There’s no other provider in the market that provides you with that level of detail.Without ZoomInfo, it would be extremely difficult — if not impossible — to achieve our business objectives. Without it, we wouldn’t be able to understand the market, have the right contact data, and make meaningful connections.Other AI tools used by Smartsheet
Other public relationships recorded on usedby.
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ZoomInfo users in DevTools & Infrastructure
Companies in the same sector, with public evidence.
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Go straight to the source
Based on ZoomInfo’s published case study. We check the public evidence; the results are reported by the vendor.
zoominfo.com- Source published
- Jul 29, 2025
- Last checked
- Nov 5, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 59%Checked
Printed word for word on the page, near the name of Smartsheet.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Smartsheet.
- The publication dateChecked
Read from the page’s own metadata, never guessed.
- Smartsheet uses ZoomInfoChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
“We achieved a 40%+ increase in form fills on every multi-field form where we added FormComplete,” Bennett says. “Our highest-volume demo form resulted in an 84% increase in MQLs sent to sales, a 26% increase in opportunity rate, and a 59% increase in win rate.”