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Appier vs Optimove: who uses which

Customers, public proof and the companies that use both.

On usedby, 28 companies use Appier and 42 use Optimove. No company is listed with both yet.Latest check Oct 8, 2026: 70 of 70 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Appier, Optimove, or both

Every company with a public proof for at least one of the two tools.

28

use only Appier

0

companies use both

42

use only Optimove

28 companies use only Appier, 42 use only Optimove and 0 use both, out of the 70 companies on usedby that use at least one of them.

28customers
16 confirmed 12 observed

Where it lands

Automotive Manufacturing2
Restaurants & Food Services2
Beauty & Cosmetics1

Newest customers

No new customer since tracking started on October 8, 2026.

42customers
42 confirmed 0 observed

Where it lands

Consumer Goods1
E-commerce & D2C1
EdTech & E-learning1

Newest customers

We have not started tracking changes for Optimove yet.

Who uses both

Companies with a confirmed or observed line on both tools.

No company uses both yetusedby has not found a company with a confirmed or observed line on both Appier and Optimove.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

AppierOptimove
Customersusedby, latest check Oct 8, 2026Appier: 28 (16 confirmed, 12 observed)Optimove: 42 (42 confirmed, 0 observed)
SecurityNot checked yetOptimove: ISO 27001trust.optimove.com, checked Oct 8, 2026
WebsiteAppier: appier.comOptimove: optimove.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Appier

No reviewed story for Appier yet.

Optimove

Increasing average order value by 25% YoY

Musti Group

Vendor case study, optimove.com, captured Oct 8, 2026

Read the story

Stake Increases Average Deposit Amount by 161% with Optimove

Stake

Vendor case study, optimove.com, captured Oct 8, 2026

Read the story

Questions about Appier and Optimove

Which is used more, Appier or Optimove?

Optimove has more customers on usedby: 42 against 28 for Appier.

Do companies use both Appier and Optimove?

usedby has not found a company with a confirmed or observed line on both Appier and Optimove yet.

Who uses Appier?

28 companies on usedby, each with the public page that shows it. See who uses Appier.

Who uses Optimove?

42 companies on usedby, each with the public page that shows it. See who uses Optimove.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.