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Optimove vs Smartly: who uses which

Customers, public proof and the companies that use both.

On usedby, 42 companies use Optimove and 9 use Smartly. No company is listed with both yet.Latest check Oct 8, 2026: 51 of 51 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Optimove, Smartly, or both

Every company with a public proof for at least one of the two tools.

42

use only Optimove

0

companies use both

9

use only Smartly

42 companies use only Optimove, 9 use only Smartly and 0 use both, out of the 51 companies on usedby that use at least one of them.

42customers
42 confirmed 0 observed

Where it lands

Consumer Goods1
E-commerce & D2C1
EdTech & E-learning1

Newest customers

We have not started tracking changes for Optimove yet.

9customers
9 confirmed 0 observed

Where it lands

Fashion & Apparel1
Marketplace1

Newest customers

No new customer since tracking started on October 8, 2026.

Who uses both

Companies with a confirmed or observed line on both tools.

No company uses both yetusedby has not found a company with a confirmed or observed line on both Optimove and Smartly.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

OptimoveSmartly
Customersusedby, latest check Oct 8, 2026Optimove: 42 (42 confirmed, 0 observed)Smartly: 9 (9 confirmed, 0 observed)
Data residencyNot checked yetSmartly: Europesmartly.io, checked Oct 8, 2026
WebsiteOptimove: optimove.comSmartly: smartly.io

What customers report

Results as the vendor or the customer published them, with the source and the date.

Optimove

Increasing average order value by 25% YoY

Musti Group

Vendor case study, optimove.com, captured Oct 8, 2026

Read the story

Stake Increases Average Deposit Amount by 161% with Optimove

Stake

Vendor case study, optimove.com, captured Oct 8, 2026

Read the story

Smartly

No reviewed story for Smartly yet.

Questions about Optimove and Smartly

Which is used more, Optimove or Smartly?

Optimove has more customers on usedby: 42 against 9 for Smartly.

Do companies use both Optimove and Smartly?

usedby has not found a company with a confirmed or observed line on both Optimove and Smartly yet.

Who uses Optimove?

42 companies on usedby, each with the public page that shows it. See who uses Optimove.

Who uses Smartly?

9 companies on usedby, each with the public page that shows it. See who uses Smartly.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.