Movable Ink vs Optimove: who uses which
Customers, public proof and the companies that use both.
On usedby, 65 companies use Movable Ink and 42 use Optimove. No company is listed with both yet.Latest check Oct 8, 2026: 107 of 107 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Movable Ink, Optimove, or both
Every company with a public proof for at least one of the two tools.
65
use only Movable Ink
0
companies use both
42
use only Optimove
65 companies use only Movable Ink, 42 use only Optimove and 0 use both, out of the 107 companies on usedby that use at least one of them.
Where it lands
Newest customers
We have not started tracking changes for Movable Ink yet.
Where it lands
Newest customers
We have not started tracking changes for Optimove yet.
Who uses both
Companies with a confirmed or observed line on both tools.
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Movable Ink
OptimoveWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Movable Ink
One personalized block lifted revenue by 10% on average.
Huel
Vendor case study, movableink.com, captured Oct 8, 2026
25x increase in revenue per send
Ballard Designs
Vendor case study, movableink.com, captured Oct 8, 2026
Optimove
Increasing average order value by 25% YoY
Musti Group
Vendor case study, optimove.com, captured Oct 8, 2026
Stake Increases Average Deposit Amount by 161% with Optimove
Stake
Vendor case study, optimove.com, captured Oct 8, 2026
Questions about Movable Ink and Optimove
Which is used more, Movable Ink or Optimove?
Movable Ink has more customers on usedby: 65 against 42 for Optimove.
Do companies use both Movable Ink and Optimove?
usedby has not found a company with a confirmed or observed line on both Movable Ink and Optimove yet.
Who uses Movable Ink?
65 companies on usedby, each with the public page that shows it. See who uses Movable Ink.
Who uses Optimove?
42 companies on usedby, each with the public page that shows it. See who uses Optimove.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.