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Sierra vs Tidio: who uses which

Customers, public proof and the companies that use both.

On usedby, 51 companies use Sierra and 50 use Tidio. 1 company uses both, including ADT. Sierra leads among the Fintech & Payments companies on usedby that use either tool, Tidio among the Fashion & Apparel companies.Latest check Oct 9, 2026: 99 of 101 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.

Who uses Sierra, Tidio, or both

Every company with a public proof for at least one of the two tools.

50

use only Sierra

1

company uses both

49

use only Tidio

50 companies use only Sierra, 49 use only Tidio and 1 uses both, out of the 100 companies on usedby that use at least one of them.

51customers
34 confirmed 17 observed

Where it lands

Fintech & Payments8
Retail4
E-commerce & D2C3

Recently publicly listed customers

Virgin Media O2Sep 1 – Oct 1
HomebaseJun 14 – Aug 12
Capital on TapJun 14 – Aug 12
CarMaxJun 14 – Aug 12
50customers
41 confirmed 9 observed

Where it lands

Fashion & Apparel8
Beauty & Cosmetics7
E-commerce & D2C5

Who uses both

Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.

Companies that use both Sierra and Tidio
CompanyFirst public proof, SierraFirst public proof, Tidio
ADTOn or before Nov 2024On or before Dec 2024

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Sierra, Tidio or both: a share of the companies on usedby, not of the market.

IndustrySierra onlyBothTidio only
Fintech & Payments12 companies on usedby
67%0%33%
Fashion & Apparel9 companies on usedby
11%0%89%
E-commerce & D2C8 companies on usedby
38%0%62%
Beauty & Cosmetics7 companies on usedby
0%0%100%
Retail6 companies on usedby
67%0%33%

Sierra onlyBothTidio only

More common with Sierra

  • Fintech & Payments8 of the 12 Fintech & Payments companies on usedby that use either tool use Sierra.
  • Retail4 of the 6 Retail companies on usedby that use either tool use Sierra.

More common with Tidio

  • Fashion & Apparel8 of the 9 Fashion & Apparel companies on usedby that use either tool use Tidio.
  • E-commerce & D2C5 of the 8 E-commerce & D2C companies on usedby that use either tool use Tidio.
  • Beauty & Cosmetics7 of the 7 Beauty & Cosmetics companies on usedby that use either tool use Tidio.

Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

SierraTidio
Customersusedby, latest check Oct 9, 2026Sierra: 51 (34 confirmed, 17 observed)Tidio: 50 (41 confirmed, 9 observed)
Free trialNot checked yetTidio: Free trial or free plan available.tidio.com, checked Oct 4, 2026
IntegrationsNot checked yetTidio: Salesforce, Zendesk, Shopify, Instagram, Messenger (Meta), WhatsApp, WordPress, Zapier, Tidio OpenAPI, ActiveCampaign, Asana, Adobe Commerce (Magento)tidio.com, checked Oct 4, 2026
WebsiteSierra: sierra.aiTidio: tidio.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Sierra

Nearly 1,000 hours per month returned to exception handling and high-value work

RunBuggy

Vendor case study, sierra.ai, published Feb 3, 2026

Read the story

Time to live 6 weeks

Next

Vendor case study, sierra.ai, published Feb 25, 2026

Read the story

Tidio

36% Increase in Bot Engagement: Pre-chat bot engagement rates rose from 2.11% to 2.86%

VisaEnvoy

Vendor case study, tidio.com, published Apr 1, 2026

Read the story

395.5 hours 395.5 Hours Saved: In just 30 days, the AI solution saved Tailfin’s team nearly 400 hours of support time

Tailfin

Vendor case study, tidio.com, published Apr 1, 2026

Read the story

Questions about Sierra and Tidio

Which is used more, Sierra or Tidio?

Sierra has more customers on usedby: 51 against 50 for Tidio. Sierra leads among the Fintech & Payments companies on usedby that use either tool, Tidio among the Fashion & Apparel companies.

Do companies use both Sierra and Tidio?

Yes. 1 company uses both on usedby, including ADT.

Who uses Sierra?

51 companies on usedby, each with the public page that shows it. See who uses Sierra.

Who uses Tidio?

50 companies on usedby, each with the public page that shows it. See who uses Tidio.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.