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How Deutsche Telekom AG uses Bloomreach

6 months

“the project was implemented with 3 developers and went live in only 6 months”

As published on bloomreach.com, May 2024. Captured by usedby on Oct 8, 2026.

What happened

Deutsche Telekom uses Bloomreach's headless content management system to create and serve app content as JSON to mobile devices across many countries and brands. Content managers get regional, role-based access, and the app structure and content are reused across countries through configuration.

Summary written by usedby from the source page, in English. The figures are those of Bloomreach and Deutsche Telekom AG, not ours.

  • 1.5 million“With the Telekom Moment being served to over 1.5 million users, Deutsche Telekom needed to reuse and personalize content in a way that respects customer privacy — while still being fresh and tailored to the customer.”
  • 3 developers“Best of all, the project was implemented with 3 developers and went live in only 6 months.”

Best of all, the project was implemented with 3 developers and went live in only 6 months. The result? Faster time to market for content and regional apps — with Bloomreach Content on the back end, reusing content and structure is all done through configurations instead of writing one-off code snippets.

From the page. bloomreach.com, captured Oct 8, 2026

Looking from a technical viewpoint on different systems, we came pretty quickly to Bloomreach, and still after two years we can say that this is the perfect choice.

Stefan Burkert, Product Manager, Deutsche Telekom, Deutsche Telekom AG. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 6 monthsCheckedPrinted word for word on the page, near the name of Deutsche Telekom AG.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Deutsche Telekom AG.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Deutsche Telekom AG uses BloomreachCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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