The use case: how DIRECTV deploys Asana
DIRECTV uses Asana to centralize work intake across 20+ teams with standardized request forms, rules and workflows tied to its internal operating priorities. It also uses Asana for portfolio-based project management and AI-generated Smart Status updates for reporting and prioritization.
More reported results
Figures published in Asana’s case study. They are not independently measured by usedby.
Intake volume increased by 80%
Rules, variables, and automation reduce 85–115 keystrokes per intake
saving 150 hours a year on status reports alone
In the customer’s words
Asana is more than a tool—it’s become our operational backbone. It gives us the clarity and structure we need to execute precisely and adapt quickly when priorities shift.Other AI tools used by DIRECTV
Other public relationships recorded on usedby.
Explore DIRECTV’s AI stack
Other companies using Asana
Customers across industries, with public evidence.
See all Asana customers
Go straight to the source
Based on Asana’s published case study. We check the public evidence; the results are reported by the vendor.
asana.com- Last checked
- Nov 13, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: $600,000–$800,000Checked
Printed word for word on the page, near the name of DIRECTV.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of DIRECTV.
- The numbers in our summaryChecked
Each one is printed on the page.
- DIRECTV uses AsanaChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
Intake volume increased by 80%, and efficiency gains translate to approximately $600,000 to $800,000 in avoided costs.