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How United Airlines uses Movable Ink

2 days

“2 days saved in production”

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

United Airlines uses Movable Ink, together with Salesforce, to build personalized email campaigns from customer data. These include time-targeted scratch-off promotions with countdown timers, a loyalty year-in-review email, and a custom app that pulls real-time fares into emails.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and United Airlines, not ours.

  • 400%“400% lift in click-through rate”
  • 230%“230% lift in click-through-rate”
  • 2000%“2000% lift in reward bookings”

This solution was a massive time saver, reducing their team’s production by two full days.

From the page. movableink.com, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 2 daysCheckedPrinted word for word on the page, near the name of United Airlines.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of United Airlines.
  • United Airlines uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

469 hours“469 hours saved in annual production time”Amazon Music uses Movable Ink. Another customer of Movable Ink60%“reducing build and execution time by 60%”Amazon Music uses Movable Ink. Another customer of Movable Ink25x“25x increase in revenue per send”Ballard Designs uses Movable Ink. Another customer of Movable Ink