Aviso vs Backstory: who uses which
Customers, public proof and the companies that use both.
On usedby, 25 companies use Aviso and 20 use Backstory. No company is listed with both yet. Aviso leads among the DevTools & Infrastructure companies on usedby that use either tool, Backstory among the Cybersecurity companies.Latest check Oct 8, 2026: 45 of 45 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Aviso, Backstory, or both
Every company with a public proof for at least one of the two tools.
25
use only Aviso
0
companies use both
20
use only Backstory
25 companies use only Aviso, 20 use only Backstory and 0 use both, out of the 45 companies on usedby that use at least one of them.
Where it lands
Newest customers
No new customer since tracking started on October 8, 2026.
Where it lands
Newest customers
No new customer since tracking started on October 7, 2026.
Who uses both
Companies with a confirmed or observed line on both tools.
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Aviso, Backstory or both: a share of the companies on usedby, not of the market.
Aviso onlyBothBackstory only
More common with Aviso
- DevTools & Infrastructure5 of the 5 DevTools & Infrastructure companies on usedby that use either tool use Aviso.
More common with Backstory
- Cybersecurity3 of the 5 Cybersecurity companies on usedby that use either tool use Backstory.
Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
AvisoBackstoryWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Aviso
$ 150M+ of total estimated revenue won annually
Honeywell
Vendor case study, aviso.com, captured Oct 8, 2026
How RingCentral uses Aviso
RingCentral
Vendor case study, aviso.com, captured Oct 8, 2026
Backstory
deals that used ClosePlan closed at a 6% higher rate than those that didn't
Seismic
Vendor case study, backstory.ai, captured Oct 7, 2026
30% increase in meetings with existing customers
Octave
Vendor case study, backstory.ai, captured Oct 7, 2026
Questions about Aviso and Backstory
Which is used more, Aviso or Backstory?
Aviso has more customers on usedby: 25 against 20 for Backstory. Aviso leads among the DevTools & Infrastructure companies on usedby that use either tool, Backstory among the Cybersecurity companies.
Do companies use both Aviso and Backstory?
usedby has not found a company with a confirmed or observed line on both Aviso and Backstory yet.
Who uses Aviso?
25 companies on usedby, each with the public page that shows it. See who uses Aviso.
Who uses Backstory?
20 companies on usedby, each with the public page that shows it. See who uses Backstory.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.