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Balto vs Sierra: who uses which

Customers, public proof and the companies that use both.

On usedby, 14 companies use Balto and 50 use Sierra. No company is listed with both yet. Sierra leads among the Fintech & Payments companies on usedby that use either tool.Latest check Oct 7, 2026: 64 of 64 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Balto, Sierra, or both

Every company with a public proof for at least one of the two tools.

14

use only Balto

0

companies use both

50

use only Sierra

14 companies use only Balto, 50 use only Sierra and 0 use both, out of the 64 companies on usedby that use at least one of them.

14customers
7 confirmed 7 observed

Where it lands

Insurance & InsurTech1

Newest customers

No new customer since tracking started on October 7, 2026.

50customers
37 confirmed 13 observed

Where it lands

Fintech & Payments5
Telecommunications3
Banking & Mortgages2

Newest customers

Virgin Media O2Sep 1 – Oct 1
CarMaxJun 14 – Aug 12
HomebaseJun 14 – Aug 12
Capital on TapJun 14 – Aug 12

Who uses both

Companies with a confirmed or observed line on both tools.

No company uses both yetusedby has not found a company with a confirmed or observed line on both Balto and Sierra.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

BaltoSierra
Customersusedby, latest check Oct 7, 2026Balto: 14 (7 confirmed, 7 observed)Sierra: 50 (37 confirmed, 13 observed)
IntegrationsBalto: Microsoft Exchange, Gmail, RingCentral Contact Center, Genesys Cloud, NICE inContact CXOne, Five9, Zoom Contact Center, Salesforce, Vonage Contact Centerbalto.ai, checked Oct 7, 2026Not checked yet
WebsiteBalto: balto.aiSierra: sierra.ai

What customers report

Results as the vendor or the customer published them, with the source and the date.

Balto

Ramp time cut by up to 50%

EmpiRx

Vendor case study, balto.ai, published Apr 21, 2025

Read the story

Balto “reduced time spent on silent monitoring and scoring by over 75%.”

BrightBridge Credit Union

Vendor case study, balto.ai, published Sep 17, 2025

Read the story

Sierra

Nearly 1,000 hours per month returned to exception handling and high-value work

RunBuggy

Vendor case study, sierra.ai, published Feb 3, 2026

Read the story

Time to live 6 weeks

Next

Vendor case study, sierra.ai, published Feb 25, 2026

Read the story

Questions about Balto and Sierra

Which is used more, Balto or Sierra?

Sierra has more customers on usedby: 50 against 14 for Balto.

Do companies use both Balto and Sierra?

usedby has not found a company with a confirmed or observed line on both Balto and Sierra yet.

Who uses Balto?

14 companies on usedby, each with the public page that shows it. See who uses Balto.

Who uses Sierra?

50 companies on usedby, each with the public page that shows it. See who uses Sierra.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.