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Cresta vs Sierra: who uses which

Customers, public proof and the companies that use both.

On usedby, 18 companies use Cresta and 50 use Sierra. No company is listed with both yet. Sierra leads among the Fintech & Payments companies on usedby that use either tool.Latest check Oct 7, 2026: 68 of 68 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Cresta, Sierra, or both

Every company with a public proof for at least one of the two tools.

18

use only Cresta

0

companies use both

50

use only Sierra

18 companies use only Cresta, 50 use only Sierra and 0 use both, out of the 68 companies on usedby that use at least one of them.

18customers
15 confirmed 3 observed

Where it lands

Airlines & Aviation Services2
Automotive Manufacturing1
Fintech & Payments1

Newest customers

No new customer since tracking started on October 7, 2026.

50customers
37 confirmed 13 observed

Where it lands

Fintech & Payments5
Telecommunications3
Banking & Mortgages2

Newest customers

Virgin Media O2Sep 1 – Oct 1
CarMaxJun 14 – Aug 12
HomebaseJun 14 – Aug 12
Capital on TapJun 14 – Aug 12

Who uses both

Companies with a confirmed or observed line on both tools.

No company uses both yetusedby has not found a company with a confirmed or observed line on both Cresta and Sierra.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

CrestaSierra
Customersusedby, latest check Oct 7, 2026Cresta: 18 (15 confirmed, 3 observed)Sierra: 50 (37 confirmed, 13 observed)
WebsiteCresta: cresta.comSierra: sierra.ai

Pricing, security and data residency are not checked yet. usedby adds them from each vendor's public pages, with the date of the check.

What customers report

Results as the vendor or the customer published them, with the source and the date.

Cresta

$2.37 million in additional annual revenue in the 2 years since deploying Cresta

Aptive

Vendor case study, cresta.com, captured Oct 7, 2026

Read the story

In an Agent Assist pilot program, Vivint agents increased their closed won rate by nearly 7%.

Vivint

Vendor case study, cresta.com, captured Oct 7, 2026

Read the story

Sierra

Nearly 1,000 hours per month returned to exception handling and high-value work

RunBuggy

Vendor case study, sierra.ai, published Feb 3, 2026

Read the story

Time to live 6 weeks

Next

Vendor case study, sierra.ai, published Feb 25, 2026

Read the story

Questions about Cresta and Sierra

Which is used more, Cresta or Sierra?

Sierra has more customers on usedby: 50 against 18 for Cresta.

Do companies use both Cresta and Sierra?

usedby has not found a company with a confirmed or observed line on both Cresta and Sierra yet.

Who uses Cresta?

18 companies on usedby, each with the public page that shows it. See who uses Cresta.

Who uses Sierra?

50 companies on usedby, each with the public page that shows it. See who uses Sierra.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.