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Decagon vs Kustomer: who uses which

Customers, public proof and the companies that use both.

On usedby, 43 companies use Decagon and 32 use Kustomer. No company is listed with both yet. Decagon leads among the Fintech & Payments companies on usedby that use either tool, Kustomer among the E-commerce & D2C companies.Latest check Oct 7, 2026: 75 of 75 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Decagon, Kustomer, or both

Every company with a public proof for at least one of the two tools.

43

use only Decagon

0

companies use both

32

use only Kustomer

43 companies use only Decagon, 32 use only Kustomer and 0 use both, out of the 75 companies on usedby that use at least one of them.

43customers
23 confirmed 20 observed

Where it lands

Fintech & Payments4
DevTools & Infrastructure3
HealthTech & Digital Health3

Newest customers

We have not started tracking changes for Decagon yet.

32customers
27 confirmed 5 observed

Where it lands

E-commerce & D2C9
Fashion & Apparel6
Travel & Hospitality2

Newest customers

We have not started tracking changes for Kustomer yet.

Who uses both

Companies with a confirmed or observed line on both tools.

No company uses both yetusedby has not found a company with a confirmed or observed line on both Decagon and Kustomer.

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Decagon, Kustomer or both: a share of the companies on usedby, not of the market.

IndustryDecagon onlyBothKustomer only
E-commerce & D2C10 companies on usedby
10%0%90%
Fashion & Apparel7 companies on usedby
14%0%86%
Fintech & Payments5 companies on usedby
80%0%20%

Decagon onlyBothKustomer only

More common with Decagon

  • Fintech & Payments4 of the 5 Fintech & Payments companies on usedby that use either tool use Decagon.

More common with Kustomer

  • E-commerce & D2C9 of the 10 E-commerce & D2C companies on usedby that use either tool use Kustomer.
  • Fashion & Apparel6 of the 7 Fashion & Apparel companies on usedby that use either tool use Kustomer.

Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

DecagonKustomer
Customersusedby, latest check Oct 7, 2026Decagon: 43 (23 confirmed, 20 observed)Kustomer: 32 (27 confirmed, 5 observed)
Top industryusedby, latest check Oct 7, 2026Decagon: No clear leadKustomer: E-commerce & D2C (9)
IntegrationsDecagon: Salesforce, Intercom, Zendesk, Confluence, Contentful, Kustomer, Amazon Connect, RingCentral, Zendesk Sunshinedecagon.ai, checked Oct 4, 2026Kustomer: 8x8, Acuity Scheduling, Ada, AfterShip, Aircall, Amazon Connect, Amazon Redshift, AskNicely, Assembled, Attentive, Babelforce, BigCommercekustomer.com, checked Oct 7, 2026
WebsiteDecagon: decagon.aiKustomer: kustomer.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Decagon

Avoided the need to hire over 35 additional agents while managing growing inquiry volumes

NG.CASH

Vendor case study, decagon.ai, published Jul 28, 2026

Read the story

ticket resolution time improved up to 34%

Notion

Vendor case study, decagon.ai, published Jul 28, 2026

Read the story

Kustomer

chat grew from 36% to 66% of all inbound volume in under 9 months

MeUndies

Vendor case study, kustomer.com, captured Oct 3, 2026

Read the story

How Coterie Baby uses Kustomer

Coterie Baby

Vendor case study, kustomer.com, captured Oct 3, 2026

Read the story

Questions about Decagon and Kustomer

Which is used more, Decagon or Kustomer?

Decagon has more customers on usedby: 43 against 32 for Kustomer. Decagon leads among the Fintech & Payments companies on usedby that use either tool, Kustomer among the E-commerce & D2C companies.

Do companies use both Decagon and Kustomer?

usedby has not found a company with a confirmed or observed line on both Decagon and Kustomer yet.

Who uses Decagon?

43 companies on usedby, each with the public page that shows it. See who uses Decagon.

Who uses Kustomer?

32 companies on usedby, each with the public page that shows it. See who uses Kustomer.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.