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Goodfit vs ZoomInfo: who uses which

Customers, public proof and the companies that use both.

On usedby, 10 companies use Goodfit and 78 use ZoomInfo. 1 company uses both, including Clari. ZoomInfo leads among the DevTools & Infrastructure companies on usedby that use either tool.Latest check Nov 12, 2026: 88 of 88 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.

Who uses Goodfit, ZoomInfo, or both

Every company with a public proof for at least one of the two tools.

9

listed for Goodfit only

1

company uses both

77

listed for ZoomInfo only

On usedby, 9 companies are listed for Goodfit only, 77 are listed for ZoomInfo only and 1 uses both, out of the 87 companies listed for at least one. An absent listing does not prove non-use.

10customers
0 confirmed 1 declared 9 observed

Where it lands

Artificial Intelligence2
Sales Tech & CRM2
DevTools & Infrastructure1
78customers
15 confirmed 2 declared 52 observed 9 signals

Where it lands

DevTools & Infrastructure9
HR & Recruiting7
Marketing Tech6

Recently publicly listed customers

SpekitNov 5

Who uses both

Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.

Companies that use both Goodfit and ZoomInfo
CompanyFirst public proof, ZoomInfo
ClariOn or before Oct 2026

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Goodfit, ZoomInfo or both: a share of the companies on usedby, not of the market.

IndustryListed for Goodfit onlyBothListed for ZoomInfo only
DevTools & Infrastructure10 companies on usedby
10%0%90%
HR & Recruiting8 companies on usedby
13%0%87%
Marketing Tech6 companies on usedby
0%0%100%
Sales Tech & CRM6 companies on usedby
17%17%66%
Artificial Intelligence5 companies on usedby
40%0%60%

Listed for Goodfit onlyBothListed for ZoomInfo only

More common with ZoomInfo

  • DevTools & Infrastructure9 of the 10 DevTools & Infrastructure companies on usedby that use either tool use ZoomInfo.
  • HR & Recruiting7 of the 8 HR & Recruiting companies on usedby that use either tool use ZoomInfo.
  • Marketing Tech6 of the 6 Marketing Tech companies on usedby that use either tool use ZoomInfo.

Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

Vendor facts checked: Goodfit, 0 of 6; ZoomInfo, 4 of 6. Missing facts remain unverified, not absent features.

GoodfitZoomInfo
Customersusedby, latest check Nov 12, 2026Goodfit: 10 (0 confirmed, 1 declared, 9 observed)ZoomInfo: 78 (15 confirmed, 2 declared, 52 observed, 9 job-post signals)
PricingNo verified public evidenceZoomInfo: ZoomInfo Sales · AWS Marketplace · USD 34,995 / 12 monthsZoomInfo Marketing · AWS Marketplace · USD 69,995 / 12 monthsZoomInfo Operations · AWS Marketplace · USD 39,000 / 12 monthsZoomInfo Talent · AWS Marketplace · USD 15,000 / 12 monthsPrivate contract · AWS Marketplace · Custom quoteaws.amazon.com, checked Nov 13, 2026
SecurityNo verified public evidenceZoomInfo: ISO 27001, ISO 42001, ISO 27017, ISO 27701, SOC 2 Type IItrust.zoominfo.com, checked Oct 26, 2026
Your dataNo verified public evidenceNo verified public evidence
Data residencyNo verified public evidenceNo verified public evidence
Free trialNo verified public evidenceZoomInfo: Free trial or free plan available.zoominfo.com, checked Nov 13, 2026
IntegrationsNo verified public evidenceZoomInfo: 6sense, 8x8, Aircall, Allegrow, Alysio, Amazon Chime, Amazon Connect, Amazon Quick, Athean, Avaya, BDO Digitalzoominfo.com, checked Oct 22, 2026
WebsiteGoodfit: goodfit.ioZoomInfo: zoominfo.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Goodfit

No reviewed story for Goodfit yet.

ZoomInfo

Annual revenue is up by more than 1900%

Deal IQ

Vendor case study, zoominfo.com, published Jul 29, 2025

Read the story

generated around $400,000 of pipeline and around $150,000 of revenue

Syncro

Vendor case study, zoominfo.com, published May 27, 2026

Read the story

Evidence for your decision: ZoomInfo

Source observations. Check the required plan and conditions before choosing.

Documented tasks

No reviewed task examples are available yet.

Choice criteria

Free trial or free plan: YesSourced observation

Plan: Unknown

Free trial

SourceVendor pageChecked:

Integration: 6senseSourced observation

Plan: Unknown

6sense arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue.

SourceVendor pageChecked:

Integration: GTM Studio Chorus integration at SyncroSourced observation

Plan: Unknown

Conditions: Customer deployment at Syncro only; Product scope needs verification

Product: ZoomInfo GTM Studio

Setup and limits: Customer-specific deployment; general availability, plan entitlement and permissions remain unknown.; Documented only; not_tested. No authenticated operation executed.

The second was a closed-lost reengagement play, powered by Chorus integration, that pulled in conversation transcripts and summaries to personalize every outreach at the sentence level.

SourceDocumented · Not testedChecked:

Questions about Goodfit and ZoomInfo

Which is used more, Goodfit or ZoomInfo?

ZoomInfo has more customers on usedby: 78 against 10 for Goodfit.

Do companies use both Goodfit and ZoomInfo?

Yes. 1 company uses both on usedby, including Clari.

Who uses Goodfit?

10 companies on usedby, each with the public page that shows it. See who uses Goodfit.

Who uses ZoomInfo?

78 companies on usedby, each with the public page that shows it. See who uses ZoomInfo.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of four proof levels: confirmed, declared by the company itself, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.