Insider One vs Optimove: who uses which
Customers, public proof and the companies that use both.
On usedby, 40 companies use Insider One and 42 use Optimove. 1 company uses both, including Coca Cola. Insider One leads among the Fashion & Apparel companies on usedby that use either tool.Latest check Oct 8, 2026: 82 of 82 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Insider One, Optimove, or both
Every company with a public proof for at least one of the two tools.
39
use only Insider One
1
company uses both
41
use only Optimove
39 companies use only Insider One, 41 use only Optimove and 1 uses both, out of the 81 companies on usedby that use at least one of them.
Where it lands
Newest customers
No new customer since tracking started on October 8, 2026.
Where it lands
Newest customers
We have not started tracking changes for Optimove yet.
Who uses both
Companies with a confirmed or observed line on both tools.
| Company |
|---|
 Coca Cola |
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Insider One
OptimoveWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Insider One
How Slazenger gained 49x ROI in only 8 weeks
Slazenger
Vendor case study, insiderone.com, published Aug 31, 2026
$310K in incremental revenue
Safat Home
Vendor case study, insiderone.com, published Jul 10, 2023
Optimove
Increasing average order value by 25% YoY
Musti Group
Vendor case study, optimove.com, captured Oct 8, 2026
Stake Increases Average Deposit Amount by 161% with Optimove
Stake
Vendor case study, optimove.com, captured Oct 8, 2026
Questions about Insider One and Optimove
Which is used more, Insider One or Optimove?
Optimove has more customers on usedby: 42 against 40 for Insider One.
Do companies use both Insider One and Optimove?
Yes. 1 company uses both on usedby, including Coca Cola.
Who uses Insider One?
40 companies on usedby, each with the public page that shows it. See who uses Insider One.
Who uses Optimove?
42 companies on usedby, each with the public page that shows it. See who uses Optimove.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.