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Sierra vs Zendesk AI: who uses which

Customers, public proof and the companies that use both.

On usedby, 50 companies use Sierra and 27 use Zendesk AI. 1 company uses both, including Discord. Sierra leads among the Fintech & Payments companies on usedby that use either tool.Latest check Oct 7, 2026: 73 of 77 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Sierra, Zendesk AI, or both

Every company with a public proof for at least one of the two tools.

49

use only Sierra

1

company uses both

26

use only Zendesk AI

49 companies use only Sierra, 26 use only Zendesk AI and 1 uses both, out of the 76 companies on usedby that use at least one of them.

50customers
37 confirmed 13 observed

Where it lands

Fintech & Payments5
Telecommunications3
Banking & Mortgages2

Newest customers

Virgin Media O2Sep 1 – Oct 1
CarMaxJun 14 – Aug 12
HomebaseJun 14 – Aug 12
Capital on TapJun 14 – Aug 12

Zendesk AI

Open Zendesk AI
27customers
14 confirmed 12 observed 1 signal

Where it lands

DevTools & Infrastructure4
Travel & Hospitality3
E-commerce & D2C2

Newest customers

No new customer since tracking started on October 3, 2026.

Who uses both

Companies with a confirmed or observed line on both tools.

Companies that use both Sierra and Zendesk AI
Company
Discord

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

SierraZendesk AI
Customersusedby, latest check Oct 7, 2026Sierra: 50 (37 confirmed, 13 observed)Zendesk AI: 27 (14 confirmed, 12 observed, 1 job-post signal)
Top industryusedby, latest check Oct 7, 2026Sierra: No clear leadZendesk AI: DevTools & Infrastructure (4)
Free trialNot checked yetZendesk AI: Free trial or free plan available.zendesk.com, checked Oct 7, 2026
IntegrationsNot checked yetZendesk AI: Shopify, Microsoft Teams, Pipedrive, Klaviyo, GIPHYzendesk.com, checked Oct 7, 2026
WebsiteSierra: sierra.aiZendesk AI: zendesk.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Sierra

Nearly 1,000 hours per month returned to exception handling and high-value work

RunBuggy

Vendor case study, sierra.ai, published Feb 3, 2026

Read the story

Time to live 6 weeks

Next

Vendor case study, sierra.ai, published Feb 25, 2026

Read the story

Zendesk AI

a reduction by more than 56 percent

IRC-CEO

Vendor case study, zendesk.com, published Mar 9, 2026

Read the story

more than 50 percent of Babbel’s tickets are automated through AI agents

Babbel

Vendor case study, zendesk.com, published Feb 11, 2026

Read the story

Questions about Sierra and Zendesk AI

Which is used more, Sierra or Zendesk AI?

Sierra has more customers on usedby: 50 against 27 for Zendesk AI.

Do companies use both Sierra and Zendesk AI?

Yes. 1 company uses both on usedby, including Discord.

Who uses Sierra?

50 companies on usedby, each with the public page that shows it. See who uses Sierra.

Who uses Zendesk AI?

27 companies on usedby, each with the public page that shows it. See who uses Zendesk AI.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.