Airtable vs Notion: who uses which
Customers, public proof and the companies that use both.
On usedby, 27 companies use Airtable and 101 use Notion. 2 companies use both, including OpenAI and Time. Notion leads among the Fintech & Payments companies on usedby that use either tool.Latest check Oct 8, 2026: 61 of 128 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Airtable, Notion, or both
Every company with a public proof for at least one of the two tools.
25
use only Airtable
2
companies use both
99
use only Notion
25 companies use only Airtable, 99 use only Notion and 2 use both, out of the 126 companies on usedby that use at least one of them.
Where it lands
Newest customers
We have not started tracking changes for Airtable yet.
Where it lands
Newest customers
No new customer since tracking started on October 2, 2026.
Who uses both
Companies with a confirmed or observed line on both tools.
| Company | First public proof, Notion |
|---|---|
 OpenAI | On or before Apr 2025 |
 Time | — |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Airtable, Notion or both: a share of the companies on usedby, not of the market.
Airtable onlyBothNotion only
More common with Notion
- Fintech & Payments14 of the 14 Fintech & Payments companies on usedby that use either tool use Notion.
- DevTools & Infrastructure6 of the 8 DevTools & Infrastructure companies on usedby that use either tool use Notion.
- Marketing Tech8 of the 8 Marketing Tech companies on usedby that use either tool use Notion.
Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
AirtableNotionWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Airtable
70-80% Time Savings: Individual operations and processes have seen significant time savings
Red Bull
Vendor case study, airtable.com, captured Oct 3, 2026
Time to process editorial requests was cut by 66%.
Radio France
Vendor case study, airtable.com, captured Oct 3, 2026
Notion
No reviewed story for Notion yet.
Questions about Airtable and Notion
Which is used more, Airtable or Notion?
Notion has more customers on usedby: 101 against 27 for Airtable.
Do companies use both Airtable and Notion?
Yes. 2 companies use both on usedby, including OpenAI and Time.
Who uses Airtable?
27 companies on usedby, each with the public page that shows it. See who uses Airtable.
Who uses Notion?
101 companies on usedby, each with the public page that shows it. See who uses Notion.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.