Backstory vs Modjo: who uses which
Customers, public proof and the companies that use both.
On usedby, 20 companies use Backstory and 27 use Modjo. No company is listed with both yet.Latest check Oct 8, 2026: 44 of 47 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Backstory, Modjo, or both
Every company with a public proof for at least one of the two tools.
20
use only Backstory
0
companies use both
27
use only Modjo
20 companies use only Backstory, 27 use only Modjo and 0 use both, out of the 47 companies on usedby that use at least one of them.
Where it lands
Newest customers
No new customer since tracking started on October 7, 2026.
Where it lands
Newest customers
No new customer since tracking started on October 4, 2026.
Who uses both
Companies with a confirmed or observed line on both tools.
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Backstory
ModjoWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Backstory
deals that used ClosePlan closed at a 6% higher rate than those that didn't
Seismic
Vendor case study, backstory.ai, captured Oct 7, 2026
30% increase in meetings with existing customers
Octave
Vendor case study, backstory.ai, captured Oct 7, 2026
Modjo
Automate CRM filling and save 3 hours per week per sales rep
VirtualExpo
Vendor case study, modjo.ai, captured Oct 4, 2026
+10 points in conversion rate: from about 24% to 34% overall win rate.
Payplug
Vendor case study, modjo.ai, captured Oct 4, 2026
Questions about Backstory and Modjo
Which is used more, Backstory or Modjo?
Modjo has more customers on usedby: 27 against 20 for Backstory.
Do companies use both Backstory and Modjo?
usedby has not found a company with a confirmed or observed line on both Backstory and Modjo yet.
Who uses Backstory?
20 companies on usedby, each with the public page that shows it. See who uses Backstory.
Who uses Modjo?
27 companies on usedby, each with the public page that shows it. See who uses Modjo.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.