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Cognigy vs Kustomer: who uses which

Customers, public proof and the companies that use both.

On usedby, 58 companies use Cognigy and 32 use Kustomer. No company is listed with both yet. Cognigy leads among the Travel & Hospitality companies on usedby that use either tool, Kustomer among the E-commerce & D2C companies.Latest check Oct 8, 2026: 87 of 90 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Cognigy, Kustomer, or both

Every company with a public proof for at least one of the two tools.

58

use only Cognigy

0

companies use both

32

use only Kustomer

58 companies use only Cognigy, 32 use only Kustomer and 0 use both, out of the 90 companies on usedby that use at least one of them.

58customers
40 confirmed 18 observed

Where it lands

Telecommunications5
Airlines & Aviation Services4
Automotive Manufacturing4

Newest customers

TripadvisorJul 6 – Aug 20
SixtJul 6 – Aug 20
32customers
27 confirmed 5 observed

Where it lands

E-commerce & D2C9
Fashion & Apparel6
Travel & Hospitality2

Newest customers

We have not started tracking changes for Kustomer yet.

Who uses both

Companies with a confirmed or observed line on both tools.

No company uses both yetusedby has not found a company with a confirmed or observed line on both Cognigy and Kustomer.

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Cognigy, Kustomer or both: a share of the companies on usedby, not of the market.

IndustryCognigy onlyBothKustomer only
E-commerce & D2C10 companies on usedby
10%0%90%
Fashion & Apparel8 companies on usedby
25%0%75%
Travel & Hospitality6 companies on usedby
67%0%33%
Telecommunications5 companies on usedby
100%0%0%

Cognigy onlyBothKustomer only

More common with Cognigy

  • Travel & Hospitality4 of the 6 Travel & Hospitality companies on usedby that use either tool use Cognigy.
  • Telecommunications5 of the 5 Telecommunications companies on usedby that use either tool use Cognigy.

More common with Kustomer

  • E-commerce & D2C9 of the 10 E-commerce & D2C companies on usedby that use either tool use Kustomer.
  • Fashion & Apparel6 of the 8 Fashion & Apparel companies on usedby that use either tool use Kustomer.

Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

CognigyKustomer
Customersusedby, latest check Oct 8, 2026Cognigy: 58 (40 confirmed, 18 observed)Kustomer: 32 (27 confirmed, 5 observed)
Top industryusedby, latest check Oct 8, 2026Cognigy: No clear leadKustomer: E-commerce & D2C (9)
SecurityCognigy: ISO 27001, ISO 27701, ISO 42001, SOC 2 Type II, TISAX, C5trust.cognigy.com, checked Oct 4, 2026Not checked yet
IntegrationsCognigy: Salesforce, Zendesk, HubSpot, Slack, Twilio, Jira, Microsoft Dynamics, Amazon Connect, Stripe, Freshdesk, Vonagecognigy.com, checked Oct 4, 2026Kustomer: 8x8, Acuity Scheduling, Ada, AfterShip, Aircall, Amazon Connect, Amazon Redshift, AskNicely, Assembled, Attentive, Babelforce, BigCommercekustomer.com, checked Oct 7, 2026
WebsiteCognigy: cognigy.comKustomer: kustomer.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Cognigy

80% cost reduction from handled queries

Lippert

Vendor case study, cognigy.com, captured Oct 8, 2026

Read the story

30 seconds saved per call

Mister Spex

Vendor case study, cognigy.com, captured Oct 8, 2026

Read the story

Kustomer

chat grew from 36% to 66% of all inbound volume in under 9 months

MeUndies

Vendor case study, kustomer.com, captured Oct 3, 2026

Read the story

How Coterie Baby uses Kustomer

Coterie Baby

Vendor case study, kustomer.com, captured Oct 3, 2026

Read the story

Questions about Cognigy and Kustomer

Which is used more, Cognigy or Kustomer?

Cognigy has more customers on usedby: 58 against 32 for Kustomer. Cognigy leads among the Travel & Hospitality companies on usedby that use either tool, Kustomer among the E-commerce & D2C companies.

Do companies use both Cognigy and Kustomer?

usedby has not found a company with a confirmed or observed line on both Cognigy and Kustomer yet.

Who uses Cognigy?

58 companies on usedby, each with the public page that shows it. See who uses Cognigy.

Who uses Kustomer?

32 companies on usedby, each with the public page that shows it. See who uses Kustomer.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.