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Cognigy vs Sierra: who uses which

Customers, public proof and the companies that use both.

On usedby, 58 companies use Cognigy and 50 use Sierra. No company is listed with both yet. Cognigy leads among the Telecommunications companies on usedby that use either tool, Sierra among the Fintech & Payments companies.Latest check Oct 8, 2026: 105 of 108 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Cognigy, Sierra, or both

Every company with a public proof for at least one of the two tools.

58

use only Cognigy

0

companies use both

50

use only Sierra

58 companies use only Cognigy, 50 use only Sierra and 0 use both, out of the 108 companies on usedby that use at least one of them.

58customers
40 confirmed 18 observed

Where it lands

Telecommunications5
Airlines & Aviation Services4
Automotive Manufacturing4

Newest customers

TripadvisorJul 6 – Aug 20
SixtJul 6 – Aug 20
50customers
37 confirmed 13 observed

Where it lands

Fintech & Payments5
Telecommunications3
Banking & Mortgages2

Newest customers

Virgin Media O2Sep 1 – Oct 1
CarMaxJun 14 – Aug 12
HomebaseJun 14 – Aug 12
Capital on TapJun 14 – Aug 12

Who uses both

Companies with a confirmed or observed line on both tools.

No company uses both yetusedby has not found a company with a confirmed or observed line on both Cognigy and Sierra.

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Cognigy, Sierra or both: a share of the companies on usedby, not of the market.

IndustryCognigy onlyBothSierra only
Telecommunications8 companies on usedby
63%0%37%
Airlines & Aviation Services5 companies on usedby
80%0%20%
Automotive Manufacturing5 companies on usedby
80%0%20%
Fintech & Payments5 companies on usedby
0%0%100%
Travel & Hospitality5 companies on usedby
80%0%20%

Cognigy onlyBothSierra only

More common with Cognigy

  • Telecommunications5 of the 8 Telecommunications companies on usedby that use either tool use Cognigy.
  • Airlines & Aviation Services4 of the 5 Airlines & Aviation Services companies on usedby that use either tool use Cognigy.
  • Automotive Manufacturing4 of the 5 Automotive Manufacturing companies on usedby that use either tool use Cognigy.

More common with Sierra

  • Fintech & Payments5 of the 5 Fintech & Payments companies on usedby that use either tool use Sierra.

Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

CognigySierra
Customersusedby, latest check Oct 8, 2026Cognigy: 58 (40 confirmed, 18 observed)Sierra: 50 (37 confirmed, 13 observed)
SecurityCognigy: ISO 27001, ISO 27701, ISO 42001, SOC 2 Type II, TISAX, C5trust.cognigy.com, checked Oct 4, 2026Not checked yet
IntegrationsCognigy: Salesforce, Zendesk, HubSpot, Slack, Twilio, Jira, Microsoft Dynamics, Amazon Connect, Stripe, Freshdesk, Vonagecognigy.com, checked Oct 4, 2026Not checked yet
WebsiteCognigy: cognigy.comSierra: sierra.ai

What customers report

Results as the vendor or the customer published them, with the source and the date.

Cognigy

80% cost reduction from handled queries

Lippert

Vendor case study, cognigy.com, captured Oct 8, 2026

Read the story

30 seconds saved per call

Mister Spex

Vendor case study, cognigy.com, captured Oct 8, 2026

Read the story

Sierra

Nearly 1,000 hours per month returned to exception handling and high-value work

RunBuggy

Vendor case study, sierra.ai, published Feb 3, 2026

Read the story

Time to live 6 weeks

Next

Vendor case study, sierra.ai, published Feb 25, 2026

Read the story

Questions about Cognigy and Sierra

Which is used more, Cognigy or Sierra?

Cognigy has more customers on usedby: 58 against 50 for Sierra. Cognigy leads among the Telecommunications companies on usedby that use either tool, Sierra among the Fintech & Payments companies.

Do companies use both Cognigy and Sierra?

usedby has not found a company with a confirmed or observed line on both Cognigy and Sierra yet.

Who uses Cognigy?

58 companies on usedby, each with the public page that shows it. See who uses Cognigy.

Who uses Sierra?

50 companies on usedby, each with the public page that shows it. See who uses Sierra.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.