Gupshup vs Yellow.ai: who uses which
Customers, public proof and the companies that use both.
On usedby, 34 companies use Gupshup and 27 use Yellow.ai. No company is listed with both yet.Latest check Oct 8, 2026: 61 of 61 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Gupshup, Yellow.ai, or both
Every company with a public proof for at least one of the two tools.
34
use only Gupshup
0
companies use both
27
use only Yellow.ai
34 companies use only Gupshup, 27 use only Yellow.ai and 0 use both, out of the 61 companies on usedby that use at least one of them.
Where it lands
Newest customers
No new customer since tracking started on October 8, 2026.
Where it lands
Newest customers
No new customer since tracking started on October 8, 2026.
Who uses both
Companies with a confirmed or observed line on both tools.
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Gupshup
Yellow.aiWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Gupshup
reduced the average property listing time from 3 days to just 6 minutes
NoBroker
Vendor case study, gupshup.ai, published Mar 26, 2023
achieving 40X user growth since launch
Axis Bank
Vendor case study, gupshup.ai, published Mar 26, 2023
Yellow.ai
Isha has successfully handled over 21,000 customer and dealer calls with seamless integration
Sony India
Vendor case study, yellow.ai, published Apr 5, 2023
3M+ users engaged within weeks of launch.
Lulu Hypermarket
Vendor case study, yellow.ai, published Apr 20, 2026
Questions about Gupshup and Yellow.ai
Which is used more, Gupshup or Yellow.ai?
Gupshup has more customers on usedby: 34 against 27 for Yellow.ai.
Do companies use both Gupshup and Yellow.ai?
usedby has not found a company with a confirmed or observed line on both Gupshup and Yellow.ai yet.
Who uses Gupshup?
34 companies on usedby, each with the public page that shows it. See who uses Gupshup.
Who uses Yellow.ai?
27 companies on usedby, each with the public page that shows it. See who uses Yellow.ai.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.