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incident.io vs ServiceNow: who uses which

Customers, public proof and the companies that use both.

On usedby, 48 companies use incident.io and 33 use ServiceNow. No company is listed with both yet. incident.io leads among the Fintech & Payments companies on usedby that use either tool.Latest check Oct 8, 2026: 75 of 81 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses incident.io, ServiceNow, or both

Every company with a public proof for at least one of the two tools.

47

use only incident.io

0

companies use both

32

use only ServiceNow

47 companies use only incident.io, 32 use only ServiceNow and 0 use both, out of the 80 companies on usedby that use at least one of them.

1 more company is listed for both, with a job post on one side: not counted as using both.

incident.io

Open incident.io
48customers
36 confirmed 12 observed

Where it lands

Fintech & Payments6
DevTools & Infrastructure5
Sales Tech & CRM4

Newest customers

No new customer since tracking started on October 7, 2026.

ServiceNow

Open ServiceNow
33customers
16 confirmed 13 observed 4 signals

Where it lands

IT Services & System Integration3
Automotive Manufacturing2
Consumer Goods2

Newest customers

We have not started tracking changes for ServiceNow yet.

Who uses both

Companies with a confirmed or observed line on both tools.

No company uses both yetusedby has not found a company with a confirmed or observed line on both incident.io and ServiceNow.

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use incident.io, ServiceNow or both: a share of the companies on usedby, not of the market.

Industryincident.io onlyBothServiceNow only
Fintech & Payments8 companies on usedby
75%0%25%
DevTools & Infrastructure5 companies on usedby
100%0%0%
Travel & Hospitality5 companies on usedby
80%0%20%

incident.io onlyBothServiceNow only

More common with incident.io

  • Fintech & Payments6 of the 8 Fintech & Payments companies on usedby that use either tool use incident.io.
  • DevTools & Infrastructure5 of the 5 DevTools & Infrastructure companies on usedby that use either tool use incident.io.
  • Travel & Hospitality4 of the 5 Travel & Hospitality companies on usedby that use either tool use incident.io.

Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

incident.ioServiceNow
Customersusedby, latest check Oct 8, 2026incident.io: 48 (36 confirmed, 12 observed)ServiceNow: 33 (16 confirmed, 13 observed, 4 job-post signals)
Top industryusedby, latest check Oct 8, 2026incident.io: Fintech & Payments (6)ServiceNow: No clear lead
Categoryusedbyincident.io: IT Service ManagementServiceNow: IT Service Management
Pricingincident.io: Basic: Free Forever; Team: $19 Per user / month; Pro: $25 Per user / month; Enterprise: contact salesincident.io, checked Oct 7, 2026Not checked yet
Free trialincident.io: Free trial or free plan available.incident.io, checked Oct 7, 2026Not checked yet
Securityincident.io: SOC 2 Type IIincident.io, checked Oct 7, 2026Not checked yet
Integrationsincident.io: Asana, ClickUp, GitHub, GitLab, Jira, Linear, Shortcut, Zendesk, Backstage, Cortex, OpsLevel, ServiceNowincident.io, checked Oct 7, 2026Not checked yet
Websiteincident.io: incident.ioServiceNow: servicenow.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

incident.io

3.5 hours saved per P1/P2 post-mortem

Trainline

Vendor case study, incident.io, published Jun 25, 2024

Read the story

I’d estimate that we save at least 3 hours onboarding each new oncaller

Giant Swarm

Vendor case study, incident.io, published Feb 1, 2021

Read the story

ServiceNow

FedEx now runs 5 million workflows every month on the ServiceNow AI Platform

FedEx

Vendor case study, servicenow.com, captured Oct 4, 2026

Read the story

Questions about incident.io and ServiceNow

Which is used more, incident.io or ServiceNow?

incident.io has more customers on usedby: 48 against 33 for ServiceNow.

Do companies use both incident.io and ServiceNow?

usedby has not found a company with a confirmed or observed line on both incident.io and ServiceNow yet.

Who uses incident.io?

48 companies on usedby, each with the public page that shows it. See who uses incident.io.

Who uses ServiceNow?

33 companies on usedby, each with the public page that shows it. See who uses ServiceNow.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.