Sierra vs Sprinklr: who uses which
Customers, public proof and the companies that use both.
On usedby, 50 companies use Sierra and 23 use Sprinklr. 2 companies use both, including Uber and Fanatics. Sierra leads among the Fintech & Payments companies on usedby that use either tool.Latest check Oct 8, 2026: 73 of 73 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Sierra, Sprinklr, or both
Every company with a public proof for at least one of the two tools.
48
use only Sierra
2
companies use both
21
use only Sprinklr
48 companies use only Sierra, 21 use only Sprinklr and 2 use both, out of the 71 companies on usedby that use at least one of them.
Where it lands
Newest customers
Where it lands
Newest customers
No new customer since tracking started on October 8, 2026.
Who uses both
Companies with a confirmed or observed line on both tools.
| Company | First public proof, Sierra |
|---|---|
 Uber | On or before Aug 2026 |
 Fanatics | On or before Jul 2026 |
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Sierra
SprinklrWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Sierra
Nearly 1,000 hours per month returned to exception handling and high-value work
RunBuggy
Vendor case study, sierra.ai, published Feb 3, 2026
Sprinklr
resulting in an estimated USD ~1,000,000 in man‑hour savings
Asharq Network
Vendor case study, sprinklr.com, captured Oct 8, 2026
44-minute reduction in average response times
Tawuniya
Vendor case study, sprinklr.com, captured Oct 8, 2026
Questions about Sierra and Sprinklr
Which is used more, Sierra or Sprinklr?
Sierra has more customers on usedby: 50 against 23 for Sprinklr.
Do companies use both Sierra and Sprinklr?
Yes. 2 companies use both on usedby, including Uber and Fanatics.
Who uses Sierra?
50 companies on usedby, each with the public page that shows it. See who uses Sierra.
Who uses Sprinklr?
23 companies on usedby, each with the public page that shows it. See who uses Sprinklr.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.