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Forethought vs Sprinklr: who uses which

Customers, public proof and the companies that use both.

On usedby, 23 companies use Forethought and 23 use Sprinklr. No company is listed with both yet.Latest check Oct 8, 2026: 46 of 46 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Forethought, Sprinklr, or both

Every company with a public proof for at least one of the two tools.

23

use only Forethought

0

companies use both

23

use only Sprinklr

23 companies use only Forethought, 23 use only Sprinklr and 0 use both, out of the 46 companies on usedby that use at least one of them.

Forethought

Open Forethought
23customers
17 confirmed 6 observed

Where it lands

HR & Recruiting3
Fintech & Payments2
Marketing Tech2

Newest customers

No new customer since tracking started on October 5, 2026.

23customers
15 confirmed 8 observed

Where it lands

IT Services & System Integration2
Airlines & Aviation Services1
Automotive Manufacturing1

Newest customers

No new customer since tracking started on October 8, 2026.

Who uses both

Companies with a confirmed or observed line on both tools.

No company uses both yetusedby has not found a company with a confirmed or observed line on both Forethought and Sprinklr.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

ForethoughtSprinklr
Customersusedby, latest check Oct 8, 2026Forethought: 23 (17 confirmed, 6 observed)Sprinklr: 23 (15 confirmed, 8 observed)
CategoryusedbyForethought: Customer Service AutomationSprinklr: Customer Service Automation
SecurityForethought: ISO 27001, SOC 2 (type not stated)forethought.ai, checked Oct 4, 2026Sprinklr: SOC 2 Type II, PCI DSS, ISO 27001, FedRAMPsprinklr.com, checked Oct 8, 2026
Data residencyNot checked yetSprinklr: United States, Europesprinklr.com, checked Oct 8, 2026
IntegrationsForethought: Zendesk, Salesforce, ServiceNow, Intercom, Freshworks, HubSpot, Jira, Confluence, Shopify, Slack, Genesys, Five9forethought.ai, checked Oct 4, 2026Sprinklr: Adobe Analytics, Adobe Experience Manager, Salesforce, Slack, Zendesk, ServiceNow, MS Teams, Okta, Snowflake, Tableau, Power BI, Google Analytics 4sprinklr.com, checked Oct 8, 2026
WebsiteForethought: forethought.aiSprinklr: sprinklr.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Forethought

77% reduction in time to first response

Lime

Vendor case study, forethought.ai, captured Oct 5, 2026

Read the story

436 agent hours saved

iFIT Health & Fitness Inc.

Vendor case study, forethought.ai, captured Oct 5, 2026

Read the story

Sprinklr

resulting in an estimated USD ~1,000,000 in man‑hour savings

Asharq Network

Vendor case study, sprinklr.com, captured Oct 8, 2026

Read the story

44-minute reduction in average response times

Tawuniya

Vendor case study, sprinklr.com, captured Oct 8, 2026

Read the story

Questions about Forethought and Sprinklr

Which is used more, Forethought or Sprinklr?

Forethought and Sprinklr have the same number of customers on usedby: 23 each.

Do companies use both Forethought and Sprinklr?

usedby has not found a company with a confirmed or observed line on both Forethought and Sprinklr yet.

Who uses Forethought?

23 companies on usedby, each with the public page that shows it. See who uses Forethought.

Who uses Sprinklr?

23 companies on usedby, each with the public page that shows it. See who uses Sprinklr.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.