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Intercom vs Kustomer: who uses which

Customers, public proof and the companies that use both.

On usedby, 114 companies use Intercom and 32 use Kustomer. No company is listed with both yet. Intercom leads among the Artificial Intelligence companies on usedby that use either tool, Kustomer among the E-commerce & D2C companies.Latest check Oct 8, 2026: 146 of 146 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Intercom, Kustomer, or both

Every company with a public proof for at least one of the two tools.

114

use only Intercom

0

companies use both

32

use only Kustomer

114 companies use only Intercom, 32 use only Kustomer and 0 use both, out of the 146 companies on usedby that use at least one of them.

114customers
79 confirmed 33 observed 2 signals

Where it lands

Artificial Intelligence5
Sales Tech & CRM5
Data & Analytics3

Newest customers

Hatz AIOct 1 – 5
TeachableSep 2 – Oct 1
DebbieJul 25 – Sep 2
HomeworksJul 25 – Sep 2
32customers
27 confirmed 5 observed

Where it lands

E-commerce & D2C9
Fashion & Apparel6
Travel & Hospitality2

Newest customers

We have not started tracking changes for Kustomer yet.

Who uses both

Companies with a confirmed or observed line on both tools.

No company uses both yetusedby has not found a company with a confirmed or observed line on both Intercom and Kustomer.

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Intercom, Kustomer or both: a share of the companies on usedby, not of the market.

IndustryIntercom onlyBothKustomer only
E-commerce & D2C11 companies on usedby
18%0%82%
Fashion & Apparel6 companies on usedby
0%0%100%
Artificial Intelligence5 companies on usedby
100%0%0%

Intercom onlyBothKustomer only

More common with Intercom

  • Artificial Intelligence5 of the 5 Artificial Intelligence companies on usedby that use either tool use Intercom.

More common with Kustomer

  • E-commerce & D2C9 of the 11 E-commerce & D2C companies on usedby that use either tool use Kustomer.
  • Fashion & Apparel6 of the 6 Fashion & Apparel companies on usedby that use either tool use Kustomer.

Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

IntercomKustomer
Customersusedby, latest check Oct 8, 2026Intercom: 114 (79 confirmed, 33 observed, 2 job-post signals)Kustomer: 32 (27 confirmed, 5 observed)
Top industryusedby, latest check Oct 8, 2026Intercom: No clear leadKustomer: E-commerce & D2C (9)
Free trialIntercom: Free trial or free plan available.intercom.com, checked Oct 6, 2026Not checked yet
SecurityIntercom: SOC 2 Type II, HIPAA, ISO 27001, ISO 27018, ISO 27701, ISO 42001intercom.com, checked Oct 6, 2026Not checked yet
Data residencyIntercom: US, EU, AUintercom.com, checked Oct 6, 2026Not checked yet
IntegrationsIntercom: Salesforce, HubSpot, Jira, Linear, Asana, Shopify, Stripeintercom.com, checked Oct 6, 2026Kustomer: 8x8, Acuity Scheduling, Ada, AfterShip, Aircall, Amazon Connect, Amazon Redshift, AskNicely, Assembled, Attentive, Babelforce, BigCommercekustomer.com, checked Oct 7, 2026
WebsiteIntercom: intercom.comKustomer: kustomer.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Intercom

streamline the customer experience across our 20 brands

Miss Group

Vendor case study, intercom.com, captured Oct 8, 2026

Read the story

reduced their cost per support interaction by 80% – from $51 to $10 – in just two years

AgriWebb

Vendor case study, intercom.com, captured Oct 8, 2026

Read the story

Kustomer

chat grew from 36% to 66% of all inbound volume in under 9 months

MeUndies

Vendor case study, kustomer.com, captured Oct 3, 2026

Read the story

How Coterie Baby uses Kustomer

Coterie Baby

Vendor case study, kustomer.com, captured Oct 3, 2026

Read the story

Questions about Intercom and Kustomer

Which is used more, Intercom or Kustomer?

Intercom has more customers on usedby: 114 against 32 for Kustomer. Intercom leads among the Artificial Intelligence companies on usedby that use either tool, Kustomer among the E-commerce & D2C companies.

Do companies use both Intercom and Kustomer?

usedby has not found a company with a confirmed or observed line on both Intercom and Kustomer yet.

Who uses Intercom?

114 companies on usedby, each with the public page that shows it. See who uses Intercom.

Who uses Kustomer?

32 companies on usedby, each with the public page that shows it. See who uses Kustomer.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.