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Level AI vs Sierra: who uses which

Customers, public proof and the companies that use both.

On usedby, 19 companies use Level AI and 50 use Sierra. 2 companies use both, including Wayfair and Chime. Sierra leads among the Fintech & Payments companies on usedby that use either tool.Latest check Oct 8, 2026: 69 of 69 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Level AI, Sierra, or both

Every company with a public proof for at least one of the two tools.

17

use only Level AI

2

companies use both

48

use only Sierra

17 companies use only Level AI, 48 use only Sierra and 2 use both, out of the 67 companies on usedby that use at least one of them.

19customers
14 confirmed 5 observed

Where it lands

Fintech & Payments2
E-commerce & D2C1
HR & Recruiting1

Newest customers

No new customer since tracking started on October 8, 2026.

50customers
37 confirmed 13 observed

Where it lands

Fintech & Payments5
Telecommunications3
Banking & Mortgages2

Newest customers

Virgin Media O2Sep 1 – Oct 1
CarMaxJun 14 – Aug 12
HomebaseJun 14 – Aug 12
Capital on TapJun 14 – Aug 12

Who uses both

Companies with a confirmed or observed line on both tools.

Companies that use both Level AI and Sierra
CompanyFirst public proof, Sierra
WayfairOn or before Jun 2025
ChimeOn or before Dec 2025

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

Level AISierra
Customersusedby, latest check Oct 8, 2026Level AI: 19 (14 confirmed, 5 observed)Sierra: 50 (37 confirmed, 13 observed)
SecurityLevel AI: ISO 27001, SOC 2 Type II, HITRUSTthelevel.ai, checked Oct 8, 2026Not checked yet
IntegrationsLevel AI: Okta, Zoom, Slack, Intercom, Five9, Twilio, Amazon Connect, Talkdesk, Genesys, Zendesk, Salesforce, Snowflakethelevel.ai, checked Oct 8, 2026Not checked yet
WebsiteLevel AI: thelevel.aiSierra: sierra.ai

What customers report

Results as the vendor or the customer published them, with the source and the date.

Level AI

Globalfaces now enjoys a 75% conversion rate on verification calls

Globalfaces

Vendor case study, thelevel.ai, captured Oct 8, 2026

Read the story

13% decrease in its overall call handling time

ezCater

Vendor case study, thelevel.ai, captured Oct 8, 2026

Read the story

Sierra

Nearly 1,000 hours per month returned to exception handling and high-value work

RunBuggy

Vendor case study, sierra.ai, published Feb 3, 2026

Read the story

Time to live 6 weeks

Next

Vendor case study, sierra.ai, published Feb 25, 2026

Read the story

Questions about Level AI and Sierra

Which is used more, Level AI or Sierra?

Sierra has more customers on usedby: 50 against 19 for Level AI.

Do companies use both Level AI and Sierra?

Yes. 2 companies use both on usedby, including Wayfair and Chime.

Who uses Level AI?

19 companies on usedby, each with the public page that shows it. See who uses Level AI.

Who uses Sierra?

50 companies on usedby, each with the public page that shows it. See who uses Sierra.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.