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UserGems vs ZoomInfo: who uses which

Customers, public proof and the companies that use both.

On usedby, 25 companies use UserGems and 67 use ZoomInfo. 2 companies use both, including Salesloft and Sendoso. ZoomInfo leads among the Marketing Tech companies on usedby that use either tool.Latest check Oct 8, 2026: 92 of 92 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses UserGems, ZoomInfo, or both

Every company with a public proof for at least one of the two tools.

23

use only UserGems

2

companies use both

65

use only ZoomInfo

23 companies use only UserGems, 65 use only ZoomInfo and 2 use both, out of the 90 companies on usedby that use at least one of them.

25customers
14 confirmed 11 observed

Where it lands

Marketing Tech4
Sales Tech & CRM3
Cybersecurity1

Newest customers

No new customer since tracking started on October 8, 2026.

67customers
47 confirmed 15 observed 5 signals

Where it lands

Marketing Tech6
Data & Analytics5
HR & Recruiting5

Newest customers

No new customer since tracking started on October 8, 2026.

Who uses both

Companies with a confirmed or observed line on both tools.

Companies that use both UserGems and ZoomInfo
Company
Salesloft
Sendoso

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use UserGems, ZoomInfo or both: a share of the companies on usedby, not of the market.

IndustryUserGems onlyBothZoomInfo only
Marketing Tech9 companies on usedby
33%11%56%
HR & Recruiting5 companies on usedby
0%0%100%
Sales Tech & CRM5 companies on usedby
40%20%40%

UserGems onlyBothZoomInfo only

More common with ZoomInfo

  • Marketing Tech6 of the 9 Marketing Tech companies on usedby that use either tool use ZoomInfo, 1 of them alongside UserGems.
  • HR & Recruiting5 of the 5 HR & Recruiting companies on usedby that use either tool use ZoomInfo.

Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

UserGemsZoomInfo
Customersusedby, latest check Oct 8, 2026UserGems: 25 (14 confirmed, 11 observed)ZoomInfo: 67 (47 confirmed, 15 observed, 5 job-post signals)
Top industryusedby, latest check Oct 8, 2026UserGems: Marketing Tech (4)ZoomInfo: No clear lead
PricingUserGems: Core: $40,000 / year; Advanced: $75,000 / year; Elite: $150,000 / yearusergems.com, checked Oct 8, 2026Not checked yet
Free trialNot checked yetZoomInfo: Free trial or free plan available.zoominfo.com, checked Oct 6, 2026
SecurityUserGems: SOC 2 Type IIusergems.com, checked Oct 8, 2026Not checked yet
IntegrationsNot checked yetZoomInfo: 6sense, 8x8, Aircall, Allegrow, Alysio, Amazon Chime, Amazon Connect, Amazon Quick, Athean, Avaya, BDO Digitalzoominfo.com, checked Oct 6, 2026
WebsiteUserGems: usergems.comZoomInfo: zoominfo.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

UserGems

generated 276 sales opportunities worth over $18M in new business pipeline

Mimecast

Vendor case study, usergems.com, captured Oct 8, 2026

Read the story

50-60% 50–60% of outbound meetings come from UserGems signals & Gem-E.

Accord

Vendor case study, usergems.com, captured Oct 8, 2026

Read the story

ZoomInfo

Annual revenue is up by more than 1900%

Deal IQ

Vendor case study, zoominfo.com, published Jul 29, 2025

Read the story

4X faster program launch: what previously took nearly four months for 8 teams now takes just one month for 22 teams.

monday.com

Vendor case study, zoominfo.com, published Apr 29, 2026

Read the story

Questions about UserGems and ZoomInfo

Which is used more, UserGems or ZoomInfo?

ZoomInfo has more customers on usedby: 67 against 25 for UserGems.

Do companies use both UserGems and ZoomInfo?

Yes. 2 companies use both on usedby, including Salesloft and Sendoso.

Who uses UserGems?

25 companies on usedby, each with the public page that shows it. See who uses UserGems.

Who uses ZoomInfo?

67 companies on usedby, each with the public page that shows it. See who uses ZoomInfo.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.