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Ada vs Sprinklr: who uses which

Customers, public proof and the companies that use both.

On usedby, 35 companies use Ada and 23 use Sprinklr. No company is listed with both yet. Ada leads among the Fintech & Payments companies on usedby that use either tool.Latest check Oct 8, 2026: 50 of 58 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Ada, Sprinklr, or both

Every company with a public proof for at least one of the two tools.

35

use only Ada

0

companies use both

23

use only Sprinklr

35 companies use only Ada, 23 use only Sprinklr and 0 use both, out of the 58 companies on usedby that use at least one of them.

35customers
27 confirmed 8 observed

Where it lands

Fintech & Payments6
E-commerce & D2C3
HR & Recruiting3

Newest customers

We have not started tracking changes for Ada yet.

23customers
15 confirmed 8 observed

Where it lands

IT Services & System Integration2
Airlines & Aviation Services1
Automotive Manufacturing1

Newest customers

No new customer since tracking started on October 8, 2026.

Who uses both

Companies with a confirmed or observed line on both tools.

No company uses both yetusedby has not found a company with a confirmed or observed line on both Ada and Sprinklr.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

AdaSprinklr
Customersusedby, latest check Oct 8, 2026Ada: 35 (27 confirmed, 8 observed)Sprinklr: 23 (15 confirmed, 8 observed)
SecurityNot checked yetSprinklr: SOC 2 Type II, PCI DSS, ISO 27001, FedRAMPsprinklr.com, checked Oct 8, 2026
Data residencyNot checked yetSprinklr: United States, Europesprinklr.com, checked Oct 8, 2026
IntegrationsNot checked yetSprinklr: Adobe Analytics, Adobe Experience Manager, Salesforce, Slack, Zendesk, ServiceNow, MS Teams, Okta, Snowflake, Tableau, Power BI, Google Analytics 4sprinklr.com, checked Oct 8, 2026
WebsiteAda: ada.cxSprinklr: sprinklr.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Ada

By 2026, that number had climbed to 77%

Dott

Vendor case study, ada.cx, published May 21, 2026

Read the story

Melodie is involved in about 85% of Deezer's support contacts

Deezer

Vendor case study, ada.cx, published Aug 17, 2026

Read the story

Sprinklr

resulting in an estimated USD ~1,000,000 in man‑hour savings

Asharq Network

Vendor case study, sprinklr.com, captured Oct 8, 2026

Read the story

44-minute reduction in average response times

Tawuniya

Vendor case study, sprinklr.com, captured Oct 8, 2026

Read the story

Questions about Ada and Sprinklr

Which is used more, Ada or Sprinklr?

Ada has more customers on usedby: 35 against 23 for Sprinklr.

Do companies use both Ada and Sprinklr?

usedby has not found a company with a confirmed or observed line on both Ada and Sprinklr yet.

Who uses Ada?

35 companies on usedby, each with the public page that shows it. See who uses Ada.

Who uses Sprinklr?

23 companies on usedby, each with the public page that shows it. See who uses Sprinklr.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.