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Kustomer vs Sprinklr: who uses which

Customers, public proof and the companies that use both.

On usedby, 32 companies use Kustomer and 23 use Sprinklr. No company is listed with both yet. Kustomer leads among the E-commerce & D2C companies on usedby that use either tool.Latest check Oct 8, 2026: 55 of 55 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Kustomer, Sprinklr, or both

Every company with a public proof for at least one of the two tools.

32

use only Kustomer

0

companies use both

23

use only Sprinklr

32 companies use only Kustomer, 23 use only Sprinklr and 0 use both, out of the 55 companies on usedby that use at least one of them.

32customers
27 confirmed 5 observed

Where it lands

E-commerce & D2C9
Fashion & Apparel6
Travel & Hospitality2

Newest customers

We have not started tracking changes for Kustomer yet.

23customers
15 confirmed 8 observed

Where it lands

IT Services & System Integration2
Airlines & Aviation Services1
Automotive Manufacturing1

Newest customers

No new customer since tracking started on October 8, 2026.

Who uses both

Companies with a confirmed or observed line on both tools.

No company uses both yetusedby has not found a company with a confirmed or observed line on both Kustomer and Sprinklr.

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Kustomer, Sprinklr or both: a share of the companies on usedby, not of the market.

IndustryKustomer onlyBothSprinklr only
E-commerce & D2C9 companies on usedby
100%0%0%
Fashion & Apparel7 companies on usedby
86%0%14%

Kustomer onlyBothSprinklr only

More common with Kustomer

  • E-commerce & D2C9 of the 9 E-commerce & D2C companies on usedby that use either tool use Kustomer.
  • Fashion & Apparel6 of the 7 Fashion & Apparel companies on usedby that use either tool use Kustomer.

Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

KustomerSprinklr
Customersusedby, latest check Oct 8, 2026Kustomer: 32 (27 confirmed, 5 observed)Sprinklr: 23 (15 confirmed, 8 observed)
Top industryusedby, latest check Oct 8, 2026Kustomer: E-commerce & D2C (9)Sprinklr: No clear lead
SecurityNot checked yetSprinklr: SOC 2 Type II, PCI DSS, ISO 27001, FedRAMPsprinklr.com, checked Oct 8, 2026
Data residencyNot checked yetSprinklr: United States, Europesprinklr.com, checked Oct 8, 2026
IntegrationsKustomer: 8x8, Acuity Scheduling, Ada, AfterShip, Aircall, Amazon Connect, Amazon Redshift, AskNicely, Assembled, Attentive, Babelforce, BigCommercekustomer.com, checked Oct 7, 2026Sprinklr: Adobe Analytics, Adobe Experience Manager, Salesforce, Slack, Zendesk, ServiceNow, MS Teams, Okta, Snowflake, Tableau, Power BI, Google Analytics 4sprinklr.com, checked Oct 8, 2026
WebsiteKustomer: kustomer.comSprinklr: sprinklr.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Kustomer

chat grew from 36% to 66% of all inbound volume in under 9 months

MeUndies

Vendor case study, kustomer.com, captured Oct 3, 2026

Read the story

How Coterie Baby uses Kustomer

Coterie Baby

Vendor case study, kustomer.com, captured Oct 3, 2026

Read the story

Sprinklr

resulting in an estimated USD ~1,000,000 in man‑hour savings

Asharq Network

Vendor case study, sprinklr.com, captured Oct 8, 2026

Read the story

44-minute reduction in average response times

Tawuniya

Vendor case study, sprinklr.com, captured Oct 8, 2026

Read the story

Questions about Kustomer and Sprinklr

Which is used more, Kustomer or Sprinklr?

Kustomer has more customers on usedby: 32 against 23 for Sprinklr.

Do companies use both Kustomer and Sprinklr?

usedby has not found a company with a confirmed or observed line on both Kustomer and Sprinklr yet.

Who uses Kustomer?

32 companies on usedby, each with the public page that shows it. See who uses Kustomer.

Who uses Sprinklr?

23 companies on usedby, each with the public page that shows it. See who uses Sprinklr.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.