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Parloa vs Sierra: who uses which

Customers, public proof and the companies that use both.

On usedby, 36 companies use Parloa and 50 use Sierra. No company is listed with both yet. Parloa leads among the Insurance & InsurTech companies on usedby that use either tool, Sierra among the Fintech & Payments companies.Latest check Oct 7, 2026: 79 of 86 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Parloa, Sierra, or both

Every company with a public proof for at least one of the two tools.

36

use only Parloa

0

companies use both

50

use only Sierra

36 companies use only Parloa, 50 use only Sierra and 0 use both, out of the 86 companies on usedby that use at least one of them.

36customers
24 confirmed 12 observed

Where it lands

Insurance & InsurTech7
IT Services & System Integration4
Accounting & Audit2

Newest customers

No new customer since tracking started on October 3, 2026.

50customers
37 confirmed 13 observed

Where it lands

Fintech & Payments5
Telecommunications3
Banking & Mortgages2

Newest customers

Virgin Media O2Sep 1 – Oct 1
CarMaxJun 14 – Aug 12
HomebaseJun 14 – Aug 12
Capital on TapJun 14 – Aug 12

Who uses both

Companies with a confirmed or observed line on both tools.

No company uses both yetusedby has not found a company with a confirmed or observed line on both Parloa and Sierra.

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Parloa, Sierra or both: a share of the companies on usedby, not of the market.

IndustryParloa onlyBothSierra only
Insurance & InsurTech7 companies on usedby
100%0%0%
Fintech & Payments5 companies on usedby
0%0%100%
IT Services & System Integration5 companies on usedby
80%0%20%

Parloa onlyBothSierra only

More common with Parloa

  • Insurance & InsurTech7 of the 7 Insurance & InsurTech companies on usedby that use either tool use Parloa.
  • IT Services & System Integration4 of the 5 IT Services & System Integration companies on usedby that use either tool use Parloa.

More common with Sierra

  • Fintech & Payments5 of the 5 Fintech & Payments companies on usedby that use either tool use Sierra.

Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

ParloaSierra
Customersusedby, latest check Oct 7, 2026Parloa: 36 (24 confirmed, 12 observed)Sierra: 50 (37 confirmed, 13 observed)
Top industryusedby, latest check Oct 7, 2026Parloa: Insurance & InsurTech (7)Sierra: No clear lead
SecurityParloa: ISO 27001, SOC 2 Type II, PCI DSS, HIPAAparloa.com, checked Oct 5, 2026Not checked yet
IntegrationsParloa: Zendesk, Salesforce, Microsoft Dynamics 365, ServiceNowparloa.com, checked Oct 5, 2026Not checked yet
WebsiteParloa: parloa.comSierra: sierra.ai

What customers report

Results as the vendor or the customer published them, with the source and the date.

Parloa

MAINGAU achieved its goal of an additional 20% automation rate within a short period of time

MAINGAU

Vendor case study, parloa.com, published May 13, 2026

Read the story

AI-driven execution of up to 3 million calls per year

HSE

Vendor case study, parloa.com, published Jul 24, 2025

Read the story

Sierra

Nearly 1,000 hours per month returned to exception handling and high-value work

RunBuggy

Vendor case study, sierra.ai, published Feb 3, 2026

Read the story

Time to live 6 weeks

Next

Vendor case study, sierra.ai, published Feb 25, 2026

Read the story

Questions about Parloa and Sierra

Which is used more, Parloa or Sierra?

Sierra has more customers on usedby: 50 against 36 for Parloa. Parloa leads among the Insurance & InsurTech companies on usedby that use either tool, Sierra among the Fintech & Payments companies.

Do companies use both Parloa and Sierra?

usedby has not found a company with a confirmed or observed line on both Parloa and Sierra yet.

Who uses Parloa?

36 companies on usedby, each with the public page that shows it. See who uses Parloa.

Who uses Sierra?

50 companies on usedby, each with the public page that shows it. See who uses Sierra.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.