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Kustomer vs Yuma: who uses which

Customers, public proof and the companies that use both.

On usedby, 32 companies use Kustomer and 22 use Yuma. No company is listed with both yet. Kustomer leads among the E-commerce & D2C companies on usedby that use either tool.Latest check Oct 5, 2026: 51 of 54 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Kustomer, Yuma, or both

Every company with a public proof for at least one of the two tools.

32

use only Kustomer

0

companies use both

22

use only Yuma

32 companies use only Kustomer, 22 use only Yuma and 0 use both, out of the 54 companies on usedby that use at least one of them.

32customers
27 confirmed 5 observed

Where it lands

E-commerce & D2C9
Fashion & Apparel6
Travel & Hospitality2

Newest customers

We have not started tracking changes for Kustomer yet.

22customers
14 confirmed 8 observed

Where it lands

Beauty & Cosmetics2
E-commerce & D2C1
HR & Recruiting1

Newest customers

We have not started tracking changes for Yuma yet.

Who uses both

Companies with a confirmed or observed line on both tools.

No company uses both yetusedby has not found a company with a confirmed or observed line on both Kustomer and Yuma.

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Kustomer, Yuma or both: a share of the companies on usedby, not of the market.

IndustryKustomer onlyBothYuma only
E-commerce & D2C10 companies on usedby
90%0%10%
Fashion & Apparel6 companies on usedby
100%0%0%

Kustomer onlyBothYuma only

More common with Kustomer

  • E-commerce & D2C9 of the 10 E-commerce & D2C companies on usedby that use either tool use Kustomer.
  • Fashion & Apparel6 of the 6 Fashion & Apparel companies on usedby that use either tool use Kustomer.

Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

KustomerYuma
Customersusedby, latest check Oct 5, 2026Kustomer: 32 (27 confirmed, 5 observed)Yuma: 22 (14 confirmed, 8 observed)
Top industryusedby, latest check Oct 5, 2026Kustomer: E-commerce & D2C (9)Yuma: No clear lead
PricingNot checked yetYuma: Starter: $14,400 /yr; Growth: $40,000 /yr; Scale: $90,000 /yryuma.ai, checked Oct 7, 2026
SecurityNot checked yetYuma: SOC 2 Type IIyuma.ai, checked Oct 7, 2026
IntegrationsKustomer: 8x8, Acuity Scheduling, Ada, AfterShip, Aircall, Amazon Connect, Amazon Redshift, AskNicely, Assembled, Attentive, Babelforce, BigCommercekustomer.com, checked Oct 7, 2026Yuma: Shopify, Gorgias, Zendesk, Recharge, Klaviyoyuma.ai, checked Oct 7, 2026
WebsiteKustomer: kustomer.comYuma: yuma.ai

What customers report

Results as the vendor or the customer published them, with the source and the date.

Kustomer

chat grew from 36% to 66% of all inbound volume in under 9 months

MeUndies

Vendor case study, kustomer.com, captured Oct 3, 2026

Read the story

How Coterie Baby uses Kustomer

Coterie Baby

Vendor case study, kustomer.com, captured Oct 3, 2026

Read the story

Yuma

cut average resolution times by 90%

Finn

Vendor case study, yuma.ai, published Jul 29, 2025

Read the story

Today, first response time holds steady at around 12 minutes.

Javvy Coffee

Vendor case study, yuma.ai, published Feb 6, 2026

Read the story

Questions about Kustomer and Yuma

Which is used more, Kustomer or Yuma?

Kustomer has more customers on usedby: 32 against 22 for Yuma.

Do companies use both Kustomer and Yuma?

usedby has not found a company with a confirmed or observed line on both Kustomer and Yuma yet.

Who uses Kustomer?

32 companies on usedby, each with the public page that shows it. See who uses Kustomer.

Who uses Yuma?

22 companies on usedby, each with the public page that shows it. See who uses Yuma.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.