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Marketing & Content: the tools companies use

Copywriting, SEO, and social media

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741 companies on usedby use at least one of the 33 tools in this category with a public customer. Movable Ink leads with 65 companies. Then come Surfer (53) and Bloomreach (50). 68 companies run two of these tools or more. The most common pair is Insider One with Appier (4 companies).Latest check Oct 8, 2026: 731 of 838 public lines checked. Counts are of companies on usedby, not of the whole market: we list a company when a public page shows its AI tools.

741

companies on usedby use a tool of this category

Latest check Oct 8, 2026: 731 of 838 public lines checked

Ranked by customers

Companies with a public line for each tool. Job-post signals count and are drawn apart in the proof bar.

Marketing & Content tools ranked by companies on usedby
#ToolCustomersProof
1Movable Ink65
2Surfer53
3Bloomreach50
4DeepL47
5Jasper45
6Grammarly44
7Beautiful42
7Optimove42
9AirOps41
10Insider One40
11Profound39
12Appier28
13AdCreative26
14Peec AI25
15Mutiny23
16Frase21
17Scrunch20
18Pepper Content19
19Qloo17
20Feedhive15
20Getcrux15
20Prezent15
23Anyword14
23Typeface14
23Wordtune14
26Copy.ai12
27Persado9
27Smartly9
29HyperWrite8
29Ocoya8
31Evertune6
31Gamma6
31Sudowrite6
Napkin AI—

68 companies run two of these tools or more. The most common pair is Insider One with Appier, at 4 companies.

Movable Ink65 customers

Movable Ink is used by 65 companies on usedby, 60 confirmed by a case study, a named quote or a press release. Named customers include Meta, NBA, and Domino's. Who uses Movable Ink, Bloomreach vs Movable Ink

Customer page: movableink.com. Latest check of 65 of 65 lines: Oct 8, 2026.

Surfer53 customers

Surfer is used by 53 companies on usedby, 19 confirmed by a case study, a named quote or a press release. Named customers include L'Oréal, TikTok, and Allianz. Who uses Surfer, Profound vs Surfer

Customer page: surferseo.com. Latest check of 50 of 53 lines: Oct 2, 2026.

Bloomreach50 customers

Bloomreach is used by 50 companies on usedby, 33 confirmed by a case study, a named quote or a press release. Named customers include Red Bull, Capital One, and T-Mobile. Who uses Bloomreach, Bloomreach vs Movable Ink

Customer page: bloomreach.com. Latest check of 50 of 50 lines: Oct 8, 2026.

DeepL47 customers

DeepL is used by 47 companies on usedby, 29 confirmed by a case study, a named quote or a press release. Named customers include Amazon, Apple, and Meta. Who uses DeepL

Customer page: deepl.com. Latest check of 47 of 47 lines: Oct 7, 2026.

Categories in Marketing & Content

Companies on usedby per category, and the tools with a public customer.

Newest customers

Companies first listed by a tool of this category in the last 90 days.

No new customer yetTracking of changes on these tools' pages started on October 2, 2026. New customers appear here, dated, after two complete checks of those pages.

Most compared

Side-by-side pages with the companies behind each tool.

Questions about Marketing & Content

Answers drawn from usedby data.

What is the most used tool in Marketing & Content?

Movable Ink, used by 65 of the 741 companies on usedby in this category. Then come Surfer (53) and Bloomreach (50). Who uses Movable Ink.

Do more companies use Movable Ink or Surfer?

Movable Ink: 65 companies on usedby, against 53 for Surfer.

Do companies use several tools in Marketing & Content?

Yes: 68 of the 741 companies on usedby in this category run two or more. The most common pair is Insider One with Appier (4 companies).

How does usedby rank these tools?

By the number of companies with a public line for each tool, read from dated captures of vendor customer pages, case studies, press releases and job posts. Job-post signals count in the totals and are shown apart. usedby lists a company when a public page shows it, so these counts describe the companies on usedby, not the whole market.