Personalization & advertising tools used by Finance companies
Each line links its public proof and the date usedby last checked it.
32
Finance companies use Personalization & advertising tools
The most used: Movable Ink (6), GetCrux (5), and Insider One (4).Data as of Oct 24, 2026
Ranking
Tools ranked by the Finance companies that use them. Ties go to the stronger proof.
Largest and best-proven users
Two labelled views of the same companies. Neither is a score.
Who uses each tool
Strongest proof first. A job post is a signal, the weakest proof.
1
Movable Ink6 companies · Checked Oct 24, 202663 confirmed 3 observed
American ExpressChecked Oct 24, 2026
ScotiabankChecked Oct 24, 2026
TurboTaxChecked Oct 24, 2026
KlarnaChecked Oct 24, 2026
CitiChecked Oct 24, 2026
SynchronyChecked Oct 8, 2026
2
GetCrux5 companies · Checked Oct 17, 202651 confirmed 4 observed
JerryChecked Oct 17, 2026
SoFiChecked Oct 17, 2026
Rocket MoneyChecked Oct 17, 2026
EthosChecked Oct 17, 2026
GullakNot dated
3
Insider One4 companies · Checked Oct 24, 202643 confirmed 1 observedAllianzChecked Oct 24, 2026
GeneraliChecked Oct 24, 2026
Garanti BBVAChecked Oct 24, 2026
INGChecked Oct 18, 2026
4
Invoca4 companies · Checked Oct 24, 202643 confirmed 1 observed
Mutual of OmahaChecked Oct 19, 2026
CHRISTUS Health PlanChecked Oct 19, 2026
eHealthChecked Oct 19, 2026
HumanaChecked Oct 24, 2026
5
Bloomreach3 companies · Checked Oct 24, 202630 confirmed 3 observed
Capital OneChecked Oct 24, 2026
INGChecked Oct 24, 2026
InvestownChecked Oct 24, 2026
6
Mutiny3 companies · Checked Oct 14, 202637
Smartly2 companies · Checked Oct 19, 202628
Appier2 companies · Checked Oct 19, 202621 confirmed 1 observed
KrungsriChecked Oct 19, 2026
MSIG Mingtai InsuranceChecked Oct 19, 2026
9
Optimove2 companies · Checked Oct 21, 2026210
Qloo2 companies · Checked Oct 17, 2026211
AdCreative.ai1 company · Checked Oct 13, 20261
How usedby counts
A company counts once per tool, at its strongest proof: confirmed (a case study, a named testimonial, a press release or the company's own account), declared (the company told usedby), observed (a vendor logo wall or customers page) or signal (a job post). Counts cover the companies on usedby, never the whole market.
No software vendor had to be left out.
Data as of October 24, 2026.
Questions
Which Personalization & advertising tools do Finance companies use most?
Movable Ink leads: 6 of the 32 Finance companies on usedby that use Personalization & advertising tools use it. Next: GetCrux (5), Insider One (4), Invoca (4), and Bloomreach (3). See Movable Ink.
How many Finance companies use Personalization & advertising tools?
32 Finance companies on usedby use at least one of 11 Personalization & advertising tools. It counts the companies usedby tracks.
What proof backs these lines?
Of the 32 companies, each counted at its strongest proof: 14 confirmed, 0 declared, 18 observed and 0 known from a job post.
How does usedby build this ranking?
usedby counts each Finance company once per tool, from public proof: case studies, press releases, the company's own site or its declaration to usedby, vendor customer pages and job posts. Every line shows its proof and the date usedby last checked it.








